Salesforce Marketing Cloud Engagement Developer

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design, develop, and enhance solutions utilizing Salesforce Marketing Cloud Engagement.

• Construct and oversee journeys in Journey Builder, including complex scenarios.

• Create and manage automations through Automation Studio.

• Formulate SQL queries for segmentation, data management, enrichment, and transformation.

• Build solutions using AMPscript, Server-Side JavaScript (SSJS), JavaScript, and APIs.

• Develop and sustain CloudPages, landing pages, and custom components.

• Create and maintain templates and components for HTML emails, ensuring they are responsive and compatible with various email clients.

• Organize and manage Data Extensions, relational Data Extensions, Contact Builder, and data relationships.

• Configure and oversee multi-BU environments.

• Establish and maintain integrations between Marketing Cloud and other systems and platforms.

• Work on integrations utilizing REST/SOAP APIs.

• Create solutions for Email, Push, SMS, WhatsApp, and In-App messaging.

• Integrate and leverage data from Salesforce Loyalty, Sales Cloud, and Commerce Cloud.

• Conduct incident analysis, troubleshooting, diagnosis, and resolution of issues in automations, journeys, integrations, and data processes.

• Provide support for technical maintenance and ongoing platform development.

• Ensure the quality, performance, scalability, and stability of solutions.

• Collaborate with CRM, Marketing, Data, Salesforce, and other technical teams.

• Assist in defining technical specifications, solution architecture, and development best practices.

• Implement data governance, consent, opt-in/opt-out, and privacy best practices.

• Document created solutions, integrations, processes, and components.

• Identify opportunities for enhancing and automating CRM and Marketing Automation processes.

⛳️ Requirements

• Extensive hands-on experience with Salesforce Marketing Cloud Engagement.

• Proficient in SQL as applied within Salesforce Marketing Cloud.

• Advanced understanding of AMPscript.

• Experience with Server-Side JavaScript (SSJS).

• Familiarity with JavaScript.

• Knowledge of REST/SOAP APIs and their integrations.

• Proficient in HTML for email and CloudPages.

• Experience with Journey Builder, including medium- and high-complexity journeys.

• Advanced experience in Automation Studio.

• Knowledgeable in Contact Builder.

• Experience with Data Extensions and data modeling/relationships.

• Proficient in integrations and troubleshooting within Marketing Cloud.

• Experience in multi-BU environments.

• Knowledge of Marketing Cloud integration with Salesforce Loyalty, Sales Cloud, and Commerce Cloud.

• Understanding of data architecture and data flows within the Salesforce Marketing Cloud ecosystem.

• Ability to analyze technical issues and independently propose solutions.

• Experience with MobilePush and MobilePush SDK is beneficial.

• Familiarity with Push Notifications, SMS, WhatsApp, and In-App messaging is advantageous.

• Experience with Custom Activities is a plus.

• Understanding of integrations with external data platforms and digital channels is desirable.

• Experience with GCP and BigQuery is advantageous.

• Knowledge of Looker or similar Analytics/BI tools is beneficial.

• Experience with Einstein features for Marketing Cloud is a plus.

• Understanding of data governance and data quality is advantageous.

• Familiarity with consent strategies, opt-in/opt-out, and LGPD (Brazilian data protection law) is desirable.

• Experience in CRM, Customer Engagement, and Marketing Automation projects is a plus.

• Understanding of data architecture and integration across various sources and systems is desirable.

• Intermediate to advanced English proficiency is a plus.

🏝️ Benefits

• Comprehensive benefits package.

• Opportunities for professional development and growth.

• Flexible work environment.