Regional Sales Director

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee daily sales operations within the region, ensuring alignment with the national brand strategy and guidance from the National Director of Dry Eye Sales.

• Take ownership of regional revenue performance, achievement of KPIs, and management of sales activities.

• Develop effective regional territory planning, routing, and practice targeting to enhance growth in retail and buy-and-bill specifically for optometry offices.

• Evaluate regional trends, competitive landscape, and dry eye category performance to uncover opportunities and direct team efforts.

• Recruit, mentor, and nurture a team of high-performing Territory Managers.

• Perform regular field rides to evaluate skills, reinforce sales excellence, and offer immediate feedback.

• Enhance relationships with optometrists, office managers, dry eye coordinators, and optical retail partners throughout the region.

• Assist practices in refining dry eye protocols, in-office merchandising, and pathways for patient recommendations.

• Implement localized educational initiatives, lunch-and-learns, and product demonstrations to boost brand awareness and portfolio adoption.

• Deliver field-based insights on customer feedback regarding marketing initiatives, product updates, and go-to-market strategies.

• Monitor regional sales performance, call metrics, and activity reports; identify any gaps and execute corrective measures.

⛳️ Requirements

• A Bachelor’s degree is required.

• A minimum of 3–5+ years of successful experience in eye-care, OTC, buy-and-bill, pharmaceutical, or medical device sales is essential, with at least 3+ years in a field leadership or team-leading role preferred.

• In-depth knowledge of optometric practice operations, dry eye disease, ocular surface health, and consumer OTC recommendation dynamics is crucial.

• Proven track record of driving regional sales growth, coaching field teams, and fostering customer relationships.

• Outstanding communication, presentation, and negotiation skills are required.

• Must be willing to travel within the region up to 60–70% of the time.

🏝️ Benefits

• Employer-paid medical, dental, and vision insurance

• Generous schedule of paid time off (PTO)

• Life and disability insurance

• Paid parental leave

• Competitive 401(k) company match