Principal Content Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and refine content throughout the consumer purchase journey, covering areas such as landing pages, onboarding, checkout, post-purchase interactions, and microcopy.

• Develop narrative frameworks for significant product flows.

• Achieve a balance between functional clarity and emotional impact within intricate life insurance processes.

• Collaborate to quickly iterate on content while clearly articulating goals and rationales.

• Present designs to leadership, integrate feedback, and finalize content accordingly.

• Enhance content standards, tone-of-voice guidelines, and review procedures.

• Collaborate with cross-functional partners on writing and content strategy initiatives.

• Promote the importance of content as a key driver of business success.

• Leverage AI tools and frameworks to produce content more efficiently while maintaining brand consistency.

• Assist in shaping AI tools with the appropriate tone, structure, and parameters.

• Conduct research on customers and the comprehensive purchase journey through audits, competitive analysis, and user interviews.

• Test and refine content using analytics, A/B testing, and usability research.

• Implement insights gained from previous experiments.

⛳️ Requirements

• A minimum of 6 years of experience in content design or content strategy.

• At least 2 years of experience working on direct-to-consumer digital products.

• A portfolio showcasing measurable contributions to conversion or revenue.

• Strong ability in storytelling and crafting narratives.

• Proficiency in using clear, engaging language for complex or regulated topics.

• Skill in identifying key messages and establishing effective content hierarchies.

• Effective presentation abilities.

• Openness to collaborative writing and real-time contributions.

• Proficiency with AI, including the use of AI tools to brainstorm product and screen concepts and structure prompts.

• A collaborative approach paired with a distinct content perspective.

• Familiarity with Figma.

• Understanding of regulatory constraints.

• Eligibility to work in the United States.

🏝️ Benefits

• A competitive base salary ranging from $165,000 to $292,000 per annum.

• A comprehensive benefits package, with additional details available on the Ethos careers page.

• Potential for bonuses and equity, which are not included in the specified base salary.

• Full-time employment opportunity.

• Remote work arrangement available within the United States.