PR & Social Media Strategist

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Create press materials, media pitches, blog posts, and social media content centered on customer and implementer narratives.

• Conduct interviews with customers and transform them into genuine testimonials and concise case studies.

• Cultivate relationships with local and regional media outlets, including district newsletters, local news, educational trade publications, and community channels.

• Propose and secure stories, interviews, and podcast features that highlight customers.

• Actively obtain backlinks and website references to Instructional Empowerment through guest articles, partner acknowledgments, and district connections.

• Develop and implement a social media advocacy strategy tailored for customers and implementers.

• Establish and sustain a consistent outreach pipeline, monitoring placements, links, and relationships across all business units.

• Provide regular updates on quick-win results and maintain an organized, transparent progress tracking system.

• Collaborate closely with Product Marketing Managers and the Social Media Specialist.

⛳️ Requirements

• Fluency in K-12 education, required.

• Several years of applicable experience in PR, communications, or advocacy.

• Specific, concrete examples of previous work: aiding a company in launching a movement, activating brand advocates, or managing a successful grassroots campaign for a product.

• An outstanding writer capable of producing precise, polished content quickly and in large volumes.

• Proven track record of fostering relationships with local or regional media, districts, or partners for coverage and backlinks.

• Highly organized and detail-oriented.

• Entrepreneurial and process-oriented, capable of independently creating and managing a repeatable outreach pipeline.

• Energetic and proactive, prioritizing quick, visible achievements over slower national campaigns.

🏝️ Benefits

• Multiple medical plan options, including a 100% employer-funded health plan.

• HSA and FSA options available for medical expense savings, with employer-funded HSA contributions for those enrolled in eligible healthcare plans.

• Company-sponsored dental, vision, life, STD, and LTD insurance coverage.

• 15 days of PTO granted in your first year of employment.

• 8 paid holidays, along with 2 floating holidays.

• 401(k) plan featuring a 4% company match.