PR & Communications Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop, enhance, and deliver strategic communication plans that align with business goals.

• Implement comprehensive PR strategies for B2B clients across both earned and owned channels, encompassing media outreach, press releases, bylines, analyst briefings, and award submissions.

• Establish and nurture robust media relationships within trade, business, and technology press that are pertinent to our clients' Ideal Customer Profiles (ICPs).

• Create engaging narratives and pitches that secure significant coverage in the publications that influence B2B buyers.

• Support executive positioning initiatives, including media training, thought leadership content, podcast appearances, speaking engagements, and bylined articles.

• Aid in influencer and practitioner briefing programs, such as analyst relations and partnerships with creators aligned to ICPs.

• Contribute to organic social media strategy and content as an extension of integrated communication initiatives, where applicable.

• Leverage media and social monitoring tools to observe trends, identify emerging issues, and reveal opportunities.

• Monitor, assess, and report on program performance against established KPIs, linking PR activities to tangible business outcomes like share of voice and pipeline influence.

• Work collaboratively across various Directive service lines to ensure communication strategies are integrated with broader client objectives.

• Participate in new business proposals and client presentations, acting as a subject matter expert.

⛳️ Requirements

• 4–7 years of experience in public relations and communications.

• Excellent written and verbal communication skills, combined with a creative flair.

• Experience in an agency setting is required; experience in B2B or B2B tech is highly preferred.

• Proven track record of securing meaningful media coverage.

• Strong media relationships and the capacity to quickly establish new ones.

• Hands-on experience with executive thought leadership initiatives: bylines, podcasts, speaking opportunities, and contributed content.

• Ability to distill complex B2B narratives into clear, compelling pitches and stories.

• Well-informed on industry news and trends across media and social platforms.

• Proficient in utilizing AI tools to enhance research, targeting, and workflows.

• Willingness to travel to meet clients as necessary.

• Commitment to continuously enhancing PR expertise through independent learning.

• Bachelor's degree in public relations or communications is preferred.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, along with disability and life insurance for you and your family that suit your lifestyle.

• Includes a fully employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX).

• Mental health support - Access to certified therapists via Spring Health and a membership to Headspace.

• Physical wellness - Receive physical therapy through Omada, access thousands of Aaptiv virtual workouts, and enjoy a complimentary One Medical membership for primary and virtual care.

• Time Off - Unlimited PTO (minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), and Paid Parental Leave.

• Financial benefits - Traditional and Roth 401(k) with a 3% company match.

• Bonus - Annual bonus based on tenure, which increases in total amount over time.

• Annual company-wide retreat.