Performance Ads Specialist – Meta, Google

This is a fully remote position, open to applicants in Egypt.

📋 Description

• **About Us:** Platinumlist.net is a trailblazer in the online event guide and ticketing solutions sector, transforming the event landscape in the Gulf region since 2009. As the largest ticketing provider in the GCC and Europe, we proudly cater to a wide range of events across the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Lebanon, and Morocco from our headquarters in Dubai.

• **Your Role:** Take charge of the daily planning, execution, and optimization of paid campaigns on Meta and Google to drive profitable ticket sales. This is a hands-on, in-platform position: you will create campaigns, analyze the data, and take action — rather than delegating to an agency.

• **Key Responsibilities:**

• **Campaign management:**

- Strategize, construct, launch, and enhance campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Performance Max, Display, YouTube, Demand Gen).

- Oversee monthly budgets across various events, markets, and product categories; adjust spending based on performance rather than a predetermined schedule.

- Conduct structured A/B tests on audiences, placements, bidding strategies, and creatives — changing one variable at a time while documenting outcomes.

- Manage keyword research, negative keyword maintenance, ad copy, and extensions for Search campaigns — in both Arabic and English.

- Develop and maintain audience segments: custom audiences, lookalikes, remarketing pools, and customer match lists.

• **Performance & optimisation:**

- Own channel-level ROAS, CPA, and conversion volume targets; identify risks to targets early rather than waiting until the end of the month.

- Monitor daily pacing; detect and rectify underdelivering campaigns, overspending, and creative fatigue.

- Optimize the entire funnel in collaboration with the CRM and product teams — from impression to completed checkout.

- Ensure precise conversion tracking: Meta Pixel, Conversions API, Google Ads conversion tags, GA4 event configuration.

• **Reporting & analysis:**

- Create weekly performance reports with clear insights: what changed, why, and what the next steps are.

- Build and maintain dashboards (Looker Studio or equivalent) for visibility at the campaign, event, and market levels.

- Present post-campaign analysis for major events with actionable insights, not just visualizations.

- Always verify the source of any number presented. Data integrity is essential.

• **AI in the workflow:**

- Utilize AI tools daily to enhance efficiency: generating and refining ad copy variants, conducting keyword and audience research, brainstorming creative concepts, scanning competitors, and drafting reports.

- Use AI to analyze performance data — identifying trends, summarizing exports, and creating analyses that would otherwise take hours to compile manually.

- Automate repetitive tasks (pacing checks, naming conventions, reporting) instead of treating them as busywork.

- Exercise judgement on AI outputs. Every AI-generated number, claim, or piece of Arabic copy is verified before going live — AI accelerates the work, it doesn’t own it.

- Share successful strategies. We encourage the entire team to continually improve how they utilize these tools.

• **Collaboration:**

- Provide the creative team with asset requirements and give feedback on campaign performance.

- Coordinate with category and commercial teams regarding event priorities, ticket inventory, and launch schedules.

- Work alongside SEO, CRM, and content colleagues to ensure consistent messaging across channels.

⛳️ Requirements

• **Must have:**

- A minimum of 2 years of hands-on experience managing paid performance campaigns on both Meta Ads Manager and Google Ads.

- A proven track record of managing active budgets and achieving ROAS or CPA targets — with examples available for discussion.

- Strong proficiency in GA4, conversion tracking setup, and basic attribution principles.

- Comfortable working with spreadsheets: pivot tables, lookups, and creating a performance model from raw data exports.

- An analytical mindset — able to differentiate genuine signals from statistical noise.

- Regular use of AI tools in your work — LLMs (ChatGPT, Claude, Gemini, or similar) for copy, research, analysis, and automation. Be prepared to discuss specific tasks you’ve improved with AI, and instances where you opted not to use it.

- A genuine passion for collaborating with AI. This is a team that continuously experiments; those who view AI as a novelty will find it challenging here.

- Fluency in Arabic, both reading and writing — as you will be crafting and reviewing Arabic ad copy, conversational proficiency alone is inadequate.

- Professional English skills, both written and spoken.

- A reliable home working environment and stable internet; availability to work GCC hours.

• **Nice to have:**

- Experience in events, ticketing, or entertainment sectors.

- Certifications in Google Ads and Meta Blueprint.

- Experience in e-commerce, travel, or other rapid-transaction environments.

- Familiarity with Looker Studio, BigQuery, or SQL.

- Experience running campaigns targeting GCC or MENA audiences.

- Exposure to TikTok Ads, Snapchat Ads, or programmatic buying.

- Hands-on experience with AI beyond chat prompts: generative creative tools (Midjourney, Firefly, Runway), AI-assisted spreadsheet or data tasks, custom GPTs, prompt libraries, or lightweight automation via Zapier/Make/n8n or scripting.

- Proficiency in using AI to create and validate Arabic copy.

🏝️ Benefits

• A dynamic and inclusive work environment.

• The opportunity to collaborate with a leading ticketing provider.

• The chance to contribute to the entertainment industry and help shape experiences for millions of users.