Part-Time Marketing Content Writer

This is a fully remote position, open to applicants in Panama, +5 more countries.

📋 Description

• Oversee the entire agency-side content engine for TNT.

• Develop, distribute, and expand the newsletter.

• Generate content for social media platforms, including LinkedIn and paid advertisements.

• Create cornerstone SEO content as well as gated resources.

• Manage the production of lead magnets from start to finish.

• Design auto-responder sequences for captured leads.

• Follow leading experts in media buying.

• Engage in meetings and discussions on Slack.

• Conduct monthly interviews with creative strategists, performance managers, traffic heads, and other key stakeholders.

• Enhance welcome series, segmentation, and tagging strategies.

• Organize and monitor newsletter analytics.

• Develop new opt-in processes.

• Contribute to quarterly strategy sessions and provide end-of-quarter reports.

• Ensure timely delivery of marketing initiatives.

• Compile client success stories from the performance team into sales-ready case study presentations.

• Report directly to the Director of Creative Operations while collaborating with the creative team, performance team, and sales pipeline.

• Performance will be assessed based on SQLs generated, campaign effectiveness, newsletter growth, and project delivery timelines.

⛳️ Requirements

• Minimum of 3 years of marketing experience, preferably in an agency or DTC setting.

• Proficient in written English.

• Clarity in spoken English adequate for synchronous and asynchronous collaboration with a US-based team.

• Understanding of performance marketing concepts, including conversion rates, CAC, LTV, MQL/SQL, and the marketing-to-sales funnel.

• Familiarity with AI in content workflows, utilizing tools like ChatGPT or Claude on a daily basis.

• Proven ability to take ownership of projects from strategy through execution and assessment.

• Strong project management skills with the capability to manage multiple workstreams efficiently without requiring constant oversight.

• Preferred: Experience with DTC supplements, health & wellness, or related brands.

• Preferred: Experience in direct response or VSL funnel strategies.

• Preferred: Hands-on experience with CRM platforms like GoHighLevel, HubSpot, or Salesforce, including automation, tagging, and opt-in workflows.

• Preferred: Background in sales or business development roles.

🏝️ Benefits

• Flexible fully remote work setup.

• Part-time employment opportunity.