Paid Social Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, launch, and oversee paid social campaigns across platforms such as Meta (Facebook and Instagram), TikTok, LinkedIn, X (Twitter), Pinterest, Snapchat, and Reddit.

• Set up campaign goals, audience targeting, placements, bidding strategies, budgets, schedules, and creative assets.

• Implement and verify tracking solutions, which include pixels, Conversion API (CAPI), UTM parameters, events, and platform tags.

• Conduct thorough quality assurance checks prior to campaign launches to ensure precision in targeting, tracking, creatives, copy, budgets, and links.

• Monitor campaign performance on a daily basis and proactively identify issues related to pacing, delivery, and performance.

• Execute optimizations for campaigns, such as budget reallocations, bid adjustments, audience refinements, creative rotations, and placement testing.

• Support and conduct structured A/B testing and experimentation initiatives across various audiences, creatives, and bidding strategies.

• Maintain organized account structures, audience libraries, naming conventions, and documentation related to campaigns.

• Archive outdated assets while ensuring ongoing account cleanliness across all advertising platforms.

• Prepare weekly, monthly, and ad-hoc performance reports utilizing internal reporting frameworks and tools.

• Analyze campaign outcomes and offer actionable insights based on performance data.

• Document results from testing, optimization insights, and best practices to foster continuous improvement.

• Collaborate with strategists and account managers to transform campaign briefs into effective campaign structures.

• Coordinate with creative teams to manage the delivery of assets, version control, and updates to creative materials.

• Partner with analytics specialists to confirm the accuracy of tracking implementation, attribution, and reporting.

• Stay updated on platform changes, beta features, advertising policies, and emerging trends in paid social.

• Communicate relevant industry updates and platform changes to internal stakeholders.

• Oversee multiple client accounts simultaneously while adhering to deadlines and maintaining a high standard of execution.

⛳️ Requirements

• 2-4 years of direct experience in paid social advertising.

• Previous experience in managing campaign execution within an agency setting is highly preferred.

• Advanced expertise in using Meta Ads Manager.

• Familiarity with at least two other platforms such as TikTok Ads Manager, LinkedIn Campaign Manager, X Ads, Pinterest Ads, Snapchat Ads Manager, or Reddit Ads.

• Strong grasp of campaign objectives, audience targeting, placements, bidding strategies, and creative best practices.

• Working knowledge of conversion tracking concepts, including pixels, server-side tracking (CAPI), attribution models, and UTM parameters.

• High proficiency in Excel and/or Google Sheets, encompassing data organization, lookups, and pivot tables.

• Exceptional attention to detail and quality assurance capabilities.

• Strong written communication abilities.

• Capability to manage multiple campaigns, deadlines, and stakeholders concurrently.

• Comfortable working in a dynamic agency environment with changing priorities.

🏝️ Benefits

• Part-time position.

• Preferred working hours: Mornings EST.

• 100% remote opportunity.

• Flexible work environment.

• Chance to collaborate with a growing performance marketing team.

• Exposure to diverse industries and various campaign types.