Paid Acquisition Specialist – Temporary, Full-Time

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the implementation of paid acquisition campaigns across various digital platforms, such as paid search, paid social, and programmatic advertising.

• Update creative materials, refine audience targeting, and execute improvements for campaigns.

• Track campaign budgets, bids, and performance metrics to enhance efficiency and meet KPIs.

• Perform keyword research, conduct competitive analysis, and continuously optimize performance.

• Create and implement innovative testing strategies for advertisements and landing pages.

• Suggest new audience-targeting approaches, creative ideas, and channel opportunities.

• Formulate groundbreaking acquisition strategies that promote subscriber and member growth.

• Keep abreast of industry trends, platform updates, and the latest advancements in digital marketing technologies.

• Collaborate with internal marketing, creative, and analytics teams to ensure the success of campaigns.

• Support budget management and performance analysis across various acquisition channels.

⛳️ Requirements

• A Bachelor’s degree in Marketing or a related field is preferred, or an equivalent level of experience.

• 2 to 4 years of experience in managing paid digital advertising campaigns (Google Ads, Meta, programmatic, etc.).

• Strong analytical abilities with a proven track record in interpreting campaign performance data and optimizing for KPIs.

• Experience in budget management and handling multiple concurrent marketing campaigns.

• Capable of working autonomously while effectively collaborating with cross-functional teams.

• Excellent organizational skills with a keen eye for detail.

• Exceptional written and verbal communication skills.

• Experience in health or wellness advertising environments is an advantage.

• Knowledge of Meta and Google's health-related advertising policies is preferred.

🏝️ Benefits

• Eligible for company-sponsored medical, dental, vision, and 401(k) benefits in line with company benefit plans and eligibility criteria.

• Entitled to accrued sick leave in accordance with state and local regulations, but excluded from the company’s unlimited vacation policy.

• Qualifies for short-term disability benefits according to state and local laws, as well as company plans and eligibility requirements.