Motion & Graphic Designer – Remote Mexico

📋 Description

• Create engaging design assets, including ad sets and landing pages, driven by data to enhance digital marketing KPIs.

• Develop motion graphics and concise short-form video cutdowns optimized for social media platforms such as LinkedIn, Instagram, and YouTube.

• Revise existing video materials into high-impact ad units customized for platform specifications, aspect ratios, and audience attention spans.

• Work collaboratively with media and content teams to ensure motion creative aligns with audience insights and campaign objectives.

• Uphold brand consistency across all static, motion, and video assets while creatively adapting to various audience segments and platforms.

• Partner with internal and client teams to grasp business objectives, target demographics, and other data points to facilitate the creation of A/B tests and data-driven designs.

• Design and execute A/B tests and other experiments utilizing CRO tools such as Optimizely, Unbounce, and/or Crazyegg.

• Conduct user research, usability testing, and heat mapping analysis to collect insights and validate design choices.

• Continuously refine and iterate designs based on feedback, data insights, and testing results.

• Manage multiple design projects concurrently while effectively communicating with project management and other internal stakeholders to provide project status updates, address feedback, and ensure their needs are met.

• Keep abreast of industry trends, best practices, and new technologies related to CRO and user experience design.

⛳️ Requirements

• 1-3 years of experience in graphic design, particularly focused on performance-driven creative and CRO.

• At least 1 year of experience in motion graphics.

• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Basic video editing and motion graphics skills using Adobe Premiere Pro, After Effects, or similar software.

• Strong communication and collaboration abilities, capable of working effectively with cross-functional teams.

• Knowledge and practical experience with performance marketing metrics such as A/B Testing, CRO Analytics, and Heatmapping, along with experience in designing for performance-driven campaigns.

• Motivated to stay ahead of industry trends, including actively learning how AI and automation can improve marketing and operations.

🏝️ Benefits

• 🏠 We offer a guaranteed living wage at Directive.

• 🙏 Comprehensive medical, dental, vision plans, disability, and life insurance coverage for you and your family that aligns with your lifestyle.

• This includes a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• 🧠 Mental health support - Access to certified therapists through Spring Health, plus a membership to Headspace.

• 💪 Physical wellness - Access to physical therapy through Omada, fertility support via Carrott, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• 🛫 Time Off - Enjoy unlimited PTO (with a minimum of 2 weeks), paid company holidays, your birthday off, an End of Year Recharge (closing from December 24 to January 1), and paid parental leave.

• 💰 Financial benefits - Traditional and Roth 401(k) plans with a 3% company match.

• 🌟 Bonus opportunities - Annual bonuses based on tenure, which increase over time.