Motion & Graphic Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create engaging design assets, including ad sets and landing pages, supported by data to enhance digital marketing KPIs.

• Develop motion graphics and short-form video edits optimized for social media platforms such as LinkedIn, Instagram, and YouTube.

• Transform existing video content into high-performing ad units customized for specific platform requirements, aspect ratios, and viewer attention spans.

• Work closely with media and content teams to synchronize motion creative with audience insights and campaign objectives.

• Ensure brand consistency across all static, motion, and video materials while creatively adapting to various audience segments and platforms.

• Partner with internal and client teams to comprehend business objectives, target audiences, and additional data points to assist in creating A/B tests and data-driven designs.

• Design and execute A/B tests and other experiments utilizing CRO tools such as Optimizely, Unbounce, and/or Crazyegg.

• Perform user research, usability testing, and heat mapping analysis to collect insights and confirm design choices.

• Continuously iterate and enhance designs based on feedback, data insights, and testing results.

• Manage multiple design projects concurrently while effectively communicating with project management and other internal stakeholders to provide updates on project status, respond to feedback, and ensure their requirements are met.

• Stay informed about industry trends, best practices, and emerging technologies related to CRO and user experience design.

⛳️ Requirements

• 1-3 years of experience in graphic design, focusing on performance-driven creativity and CRO.

• At least 1 year of experience in motion graphics.

• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Basic video editing and motion graphics experience with Adobe Premiere Pro, After Effects, or similar software.

• Strong communication and collaboration skills, capable of working effectively with cross-functional teams.

• Knowledge and application of performance marketing metrics such as A/B Testing, CRO Analytics, and Heatmapping, along with experience in designing for performance-driven campaigns.

• Eagerness to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

🏝️ Benefits

• 🏠 We offer a set living wage at Directive; the annual base salary range for this position in the US is $70,000 - $90,000 USD. This range is an estimate, and the actual salary may vary based on Directive's compensation practices, job-related skills, and experience level.

• 🙏 Comprehensive medical, dental, and vision plans, including disability and life insurance coverage for you and your family that suit your lifestyle.

• Featuring a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• Benefits to Support the Whole Person:

• 🧠 Mental - Access to certified therapists through Spring Health and a membership to Headspace.

• 💪 Physical - Physical therapy through Omada, fertility support through Carrott, access to thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• 🛫 Time Off - Unlimited PTO (minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), and Paid Parental Leave.

• 💰 Financial - Traditional and Roth 401(k) with a 3% company match.

• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time.