Motion and Graphic Designer

📋 Description

• Create engaging design assets such as advertisement sets and landing pages, supported by data to enhance digital marketing KPIs.

• Generate motion graphics and basic short-form video edits optimized for social media platforms, including LinkedIn, Instagram, and YouTube.

• Transform existing video assets into high-performing advertisement units tailored to platform specifications, aspect ratios, and viewer attention spans.

• Work in collaboration with media and content teams to ensure that motion creative aligns with audience insights and campaign objectives.

• Ensure brand consistency across all static, motion, and video assets while creatively adapting to diverse audience segments and platforms.

• Partner with internal and client teams to comprehend business objectives, target audiences, and other data points to support the development of A/B tests and data-driven designs.

• Design and execute A/B tests and additional experiments using conversion rate optimization tools such as Optimizely, Unbounce, and/or Crazyegg.

• Perform user research, usability testing, and heat mapping analysis to collect insights and validate design choices.

• Continuously iterate and enhance designs based on feedback, data insights, and testing results.

• Oversee multiple design projects concurrently while maintaining effective communication with project management and other internal stakeholders to provide project updates, address feedback, and ensure their needs are met.

• Keep abreast of industry trends, best practices, and emerging technologies related to conversion rate optimization and user experience design.

⛳️ Requirements

• 1-3 years of experience in graphic design, with an emphasis on performance-driven creative and conversion rate optimization.

• 1 year of experience in motion graphics.

• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Basic video editing and motion graphics skills using Adobe Premiere Pro, After Effects, or similar software.

• Strong communication and collaboration abilities, with the capacity to work efficiently with cross-functional teams.

• Understanding and application of performance marketing metrics such as A/B Testing, conversion rate optimization analytics, heat mapping, and experience in designing for performance-oriented campaigns.

• Motivated to stay ahead of industry trends, including actively learning how AI and automation can improve marketing and operations.

🏝️ Benefits

• 🏠 We offer a set living wage at Directive; the annual base salary range for this position based in Canada is $70,000 - $95,000 CAD. This salary range is an estimate, and actual compensation may vary based on Directive's payment practices, job-related skills, and experience level.

• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family tailored to fit your lifestyle.

• Includes a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• 🧠 Mental - Access to certified therapists through Spring Health and membership to Headspace.

• 💪 Physical - Physical therapy through Omada, fertility support through Carrott, access to thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• 🛫 Time Off - Unlimited PTO (minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.

• 💰 Financial - Traditional and Roth 401(k) with a 3% company match.

• 🌟 Bonus - Annual bonus based on tenure, which increases in total amount over time.