Motion and Graphic Designer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create engaging design materials such as ad sets and landing pages, supported by data to enhance digital marketing KPIs.

• Develop motion graphics and concise video cutdowns optimized for social media platforms, including LinkedIn, Instagram, and YouTube.

• Transform existing video assets into high-impact ad units tailored to platform specifications, aspect ratios, and user attention spans.

• Work collaboratively with media and content teams to ensure that motion creative aligns with audience insights and campaign objectives.

• Ensure brand consistency across all static, motion, and video assets while creatively adapting to various audience segments and platforms.

• Partner with internal and client teams to comprehend business objectives, target audiences, and other data points to aid in the development of A/B tests and data-driven designs.

• Design and execute A/B tests and other experiments utilizing CRO tools such as Optimizely, Unbounce, and/or Crazyegg.

• Carry out user research, usability testing, and heat mapping analysis to collect insights and validate design choices.

• Continuously iterate and enhance designs based on feedback, data insights, and testing results.

• Manage multiple design projects concurrently while effectively communicating with project management and other internal stakeholders to provide updates on project status, respond to feedback, and ensure their needs are met.

• Stay informed about industry trends, best practices, and emerging technologies relevant to CRO and user experience design.

⛳️ Requirements

• 1-3 years of experience in graphic design, focusing on performance-driven creative and CRO.

• 1 year of experience in motion graphics.

• Proficient in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Basic video editing and motion graphics experience with Adobe Premiere Pro, After Effects, or similar tools.

• Strong communication and collaboration skills, with the ability to work effectively within cross-functional teams.

• Knowledge and application of performance marketing metrics such as A/B Testing, CRO Analytics, Heatmapping, and experience in designing for performance-oriented campaigns.

• Committed to staying ahead of industry trends, including actively learning how AI and automation can improve marketing and operations.

🏝️ Benefits

• 🏠 We provide a living wage at Directive; the annual base salary range for this position based in Canada is $70,000 - $95,000 CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job-related skills, and level of experience.

• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that suit your lifestyle.

• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace.

• 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, and complimentary One Medical membership for primary and virtual care.

• 🛫 Time Off - Unlimited PTO (minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.

• 💰 Financial - Traditional and Roth 401(k) with a 3% company match.

• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time.