Media Research & Measurement Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Design multi-currency measurement frameworks encompassing linear, CTV, and digital (panel, big data, ACR)

• Establish campaign KPIs (reach, frequency, co-viewing, outcomes) along with pre/post measurement strategies

• Recognize and document methodology discrepancies and construct client-facing narratives

• Oversee vendor calibration activities and record performance variances

• Integrate measurement commitments into upfront and scatter agreements (guarantees, makegoods, attribution)

• Create delivery trackers, currency comparison models, and scenario analyses

• Formulate counter-proposals and frameworks for measurement negotiations

• Provide guidance on deal structures with comprehensive risk/benefit assessments

• Convert multi-source audience data into executive-ready formats (scorecards, one-sheets, presentations)

• Facilitate research discussions with clients and agencies; justify methodologies and findings

• Produce campaign and quarterly reports comparing performance against guarantees

• Serve as a subject matter expert in product and data discussions, impacting measurement tools and dashboards

• Oversee third-party measurement vendors (data access, methodology validation, pilot programs)

• Remain updated on measurement trends (identity, attention, outcome-based purchasing)

⛳️ Requirements

• 8–10+ years of experience in media research, audience analytics, or advertising measurement

• In-depth knowledge of primary measurement currencies

• Experience in supporting upfront or scatter agreements from a measurement viewpoint

• Demonstrated capability in developing measurement frameworks and models

• Excellent communication skills

• Bachelor’s degree in Statistics, Economics, Marketing Analytics, or a related discipline

🏝️ Benefits

• N/A