Media Buying Specialist – Meta, Direct Buy

This is a fully remote position, open to applicants in United States.

📋 Description

• This position is tailored for a media buyer who is ready to take charge of performance marketing across various networks, including Meta and direct buy advertising platforms.

• You will oversee daily budgets and testing within Meta Ads Manager while also cultivating and expanding partnerships with direct buy ad networks such as Newsbreak, Next Door, and Quora.

• Your skill in transitioning seamlessly between platform-based paid social buying and direct network partner management will enhance our acquisition strategies and identify new profitable revenue sources.

• Set up, monitor, and optimize Meta advertising campaigns, managing budgets and offers as assigned.

• Identify, test, and scale partnerships with direct buy ad networks (e.g., Newsbreak, Next Door, Quora, CPA Email, Email Remarketing).

• Build and maintain relationships with key contacts at direct buy ad network partners to negotiate advantageous terms and secure new placements.

• Develop and test advertising creatives across both Meta and direct buy networks to maximize revenue and return on investment.

• Analyze performance data across both channels (spend, ROI, ROAS, CAC, CPA) and prepare regular reports with clear, actionable insights.

• Maintain precise tracking and reporting systems, including pixel/S2S tracking, ad network macros, and fraud monitoring to navigate platform tracking limitations.

• Collaborate with Creative, Analytics, and Affiliate/Partnerships teams to brainstorm, launch, and refine new campaign concepts.

• Contribute to enhancing team workflows and campaign launch processes across both Meta and direct buy, providing feedback and supporting the implementation of updates.

• Stay updated on changes to the Meta platform, new opportunities in direct buy networks, best practices in paid media, and competitor activities.

⛳️ Requirements

• Familiarity with Meta Ads Manager and campaign setup.

• Comprehensive understanding of media buying principles across both platform-based and direct-to-network purchasing.

• Experience in navigating ad network interfaces and cultivating partner relationships.

• Solid knowledge of pixels, S2S tracking, and attribution to effectively work within tracking limitations.

• Strong analytical skills with proficiency in spreadsheets and reporting; data-oriented with the capability to derive insights independently.

• Detail-oriented, organized, and capable of managing multiple channels and partners simultaneously.

• Clear communicator, adept at relationship-building, and a proactive team player.

• Ability to adapt in a fast-paced digital environment.

• Required Education: Bachelor's degree (or equivalent experience).

• Required Experience: 1-2 years.

🏝️ Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only coverage.

• Annual bonus.

• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.

• Six paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, reflecting our holistic approach to your well-being.

• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.

• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.

• Professional development opportunities including mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.

• Through our charity sponsorships, you can positively impact communities worldwide. We have donated over $9 million to date.

• Potential for quarterly KPI bonuses.