Marketing Production Developer

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement comprehensive engagement marketing campaigns from start to finish, utilizing email, in-product banners, push notifications, SMS, landing pages, and forms/surveys.

• Collaborate with stakeholders to gather business requirements, define project scope, and propose viable technical solutions prior to commencement of development.

• Identify and create target audiences using platform filters, custom logic, and lifecycle attributes, then verify these audiences with SQL before implementation.

• Write and modify SQL queries to extract lists, validate data, conduct quality assurance on segment counts, and respond to ad hoc data inquiries during the development phase.

• Create logic-based, event-triggered customer journeys and multi-step automations using enterprise marketing automation tools.

• Oversee and manage campaign-related data sources and integrations to ensure accurate data flow during campaigns.

• Develop and troubleshoot forms utilized for lead capture, sign-ups, and survey routing.

• Adhere to stringent deployment timelines while maintaining a thorough quality assurance process, including both self-review and peer review.

• Independently manage a varied production queue, prioritizing tasks across stakeholders, identifying conflicts early, and escalating issues only when necessary.

• Provide support to stakeholders through training, documentation, and access to tools.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in marketing production or the development of digital communications.

• Advanced proficiency in creating campaigns within enterprise marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Braze, or Eloqua.

• Proficient in SQL: capable of reading, editing, and validating queries, understanding joins and query logic, and identifying errors in generated queries.

• Strong audience segmentation skills, translating stakeholder intentions into precise targeting logic.

• Experience in developing multi-channel campaigns and multi-step, event-triggered journeys, rather than solely single sends.

• Proficiency in HTML and CSS for troubleshooting emails and landing pages.

• Proven history of delivering high-quality, detail-oriented work in a collaborative production environment.

• Ability to navigate urgency and ambiguity: capable of interpreting vaguely defined requests, evaluating trade-offs, and determining a course of action without a prescribed process.

• Familiarity with email compliance and privacy principles, including opt-in/opt-out preferences, GDPR, and CAN-SPAM regulations.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible work schedule.

• Opportunities for professional development and career advancement.

• Collaborative and inclusive company culture.