Marketing Manager – AI-First, Growth, Web & SEO

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Formulate and implement extensive SEO strategies to enhance search rankings, boost organic traffic, and generate leads.

• Oversee and consistently optimize website content, including landing pages, product pages, and Shopify materials.

• Generate and enhance AI-supported content that aligns with organic growth and conversion goals.

• Monitor and uphold SEO best practices, focusing on on-page optimization and technical SEO advancements.

• Collaborate with external website developers to manage content implementation projects.

• Design, launch, and enhance conversion-driven landing pages and lead capture funnels.

• Strategize and execute B2B email marketing campaigns utilizing platforms like HubSpot, Klaviyo, or similar tools.

• Create and implement lead generation strategies aimed at key decision-makers and buyers.

• Manage and evaluate paid marketing initiatives across Google, LinkedIn, Meta, and other pertinent channels.

• Establish and maintain CRM workflows, automation sequences, audience segmentation, and lead nurturing programs.

• Leverage AI tools daily to expedite research, content generation, campaign development, workflow automation, and reporting.

• Monitor, assess, and report on marketing performance metrics, such as website traffic, search visibility, lead generation, and pipeline contributions.

• Maintain the marketing content calendar and synchronize project timelines.

• Provide clear creative briefs and guidance to designers and other collaborators.

• Deliver regular performance updates, insights, and growth opportunities to leadership.

• Investigate and implement emerging AI tools, marketing technologies, and growth strategies to enhance efficiency and outcomes.

• Assume responsibility for the company's overall digital growth initiatives and marketing performance.

⛳️ Requirements

• A minimum of 4 years of experience in growth marketing, digital marketing, B2B marketing, DTC marketing, or related areas.

• Demonstrated experience in managing SEO strategies and website content.

• Strong practical experience utilizing AI tools daily for marketing implementation.

• Familiarity with CRM platforms and marketing automation systems.

• Experience with Shopify content management.

• Proficient English communication skills, both written and verbal.

• Availability to overlap at least 5 hours daily with Eastern Time.

• Capability to work independently and propel projects from concept to completion.

• Experience in measuring and reporting marketing performance metrics.

🏝️ Benefits

• Full-time position.

• 100% remote opportunity.

• LATAM candidates strongly preferred.