Marketing Analyst Intern

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Facilitate the complete execution of consumer giveaway campaigns, collaborating with cross-functional team members to transition the campaign from concept to live market.

• Evaluate post-campaign performance reports and summarize the results for the marketing team, offering insights and suggestions to enhance outcomes for future campaigns.

• Assess the highest performing communications, creative elements, and channels for continuous optimization in the CRM Tool (e.g., Braze).

• Analyze performance across different time frames (e.g., pre/post campaign, week-over-week) and identify significant changes.

• Oversee and report on campaign performance via dashboards and structured reporting templates, focusing on key metrics such as: DAU, NTM, LTV, CAC, Open/Click-through/Conversion Rates.

• Aid in data extraction and provide recommendations for optimizing future campaigns.

• Monitor campaign and merchant performance across various channels and highlight optimization opportunities to enhance DAU and App Conversion.

• Collaborate with the Merchant team to uncover opportunities for partnership with marketing to drive app installations directly from merchants.

• Conduct market research to benchmark our programs against industry standards through competitor analysis.

⛳️ Requirements

• Exceptional written and verbal communication abilities.

• Experience in marketing, analytics, or related disciplines.

• Prior internships or academic projects focused on campaign management and marketing analytics.

• Fundamental project management skills.

• Proficient in utilizing data to narrate a story and inform decision-making.

• Strong understanding of data-driven marketing practices with the capability to synthesize insights from campaign performance reports.

• Basic experience with tools such as Redash/SIA (or similar business intelligence tools), Excel/Google Sheets, Braze, and Confluence.

• Eager to utilize AI tools — Claude, ChatGPT, or similar — as part of your daily activities, capable of expediting research, drafting content, summarizing findings, and producing initial analyses while recognizing when human judgment is necessary.

• Comfortable working within agile, matrixed teams that require multiple inputs and quick turnarounds.

🏝️ Benefits

• Health insurance

• Paid time off

• Flexible work arrangements