Marketing Analyst II

This is a fully remote position, open to applicants in Mexico.

📋 Description

• The Marketing Data Analyst will be responsible for managing and enhancing strategies aimed at re-engaging customers, particularly those who have expressed initial interest but may not have completed a specific action.

• Focus on increasing customer retention, fostering repeat business, and efficiently guiding prospects through the sales funnel.

• Accountable for developing knowledge in business segments, functions, and processes, alongside an understanding of business-area data and advanced analytics to effectively implement solutions that boost profitable growth.

• Collaboratively supports the planning, development, testing, implementation, and monitoring of predictive or prescriptive analytics solutions to address strategic business challenges and foster future innovation.

• Provides analytical and operational assistance for initiatives aimed at implementing user-centered, advanced analytical solutions to strategic business issues.

• Key areas of responsibility may encompass market and competitive intelligence, user-focused solutions, implementation of advanced analytics projects, and supporting strategy, planning, and visioning efforts.

• Executes project plans or agile user stories punctually and communicates the status of analytical solutions effectively to key stakeholders.

• Aids in achieving business goals related to acquisition, retention, cross-selling, profitability, and agency development by contributing to advanced analytic projects.

• Conducts research on market and competitive intelligence to inform strategy and pinpoint opportunities for innovation and advanced analytical solutions.

⛳️ Requirements

• Proficient in English, as collaboration will occur with a team based in the US.

• Experience in the Insurance Industry is preferred.

• A bachelor’s degree in business, statistics, marketing, or a related field is preferred.

• A minimum of 2 years of experience in business research, analytics, or a related field is required.

• Ability to incorporate analytics, including results from A/B or multivariate tests, knockout rates, drop-off rates, and other consumer and performance KPIs.

• Experience in project management and the execution of strategic roadmaps.

• Documentation of modifications in workflows.

• Competence in competitive intelligence.

• Proficiency in market research.

• Familiarity with performance trends over time.

• Knowledge of marketing principles.

• Expertise in market research and competitive intelligence gathering.

• Ability to make data-driven decisions.

• **Software / Tool Skills**

• Excel** • PowerPoint** • Word ** • Outlook

• Understanding of: Segment (CDP), Snowflake, Power BI.

🏝️ Benefits

• Competitive salary along with performance-based bonuses.

• Comprehensive benefits package.

• Opportunities for career development and training.

• Flexible work arrangements, whether remote or office-based.

• A dynamic and inclusive work culture within a globally renowned group.

• Private health insurance.

• Pension plan.

• Paid time off.

• Training and development opportunities.