Marketing Analyst

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Development of brand awareness, positioning, style, and mascot

• Conducting competitor and market research, including analysis and profiling

• Identifying advertising opportunities

• Designing and implementing marketing campaigns

• Executing business campaigns

• Formulating the Annual & Quarterly Marketing Plan

• Preparing monthly reports that include Marketing KPIs

• Managing all forms of communication: external – with existing clients and promotional initiatives aimed at potential customers, community relations, press releases; internal – with team members, freelancers, interpreters, and translators

• Generating and collecting content ideas for posts on LinkedIn, Facebook, Instagram, Twitter, YouTube, and TikTok

• Crafting text for posts, including selecting appropriate hashtags

• Overseeing comments and messages

• Monitoring analytics

• Researching emerging social media platforms (Gab, Rumble, Parler)

• Writing blog articles (generating ideas, composing articles that meet SEO standards, conducting online research and interviews with employees, gathering diverse information from the team through questionnaires or personal communication), creating visuals or infographics, publishing on the website, and sharing on social media with unique text, links, and images

• Refreshing website pages with updated text, images, and infographics that adhere to SEO criteria

• Developing SEO strategies and ongoing action plans

• Creating landing pages for service overviews

⛳️ Requirements

• At least 2 years of relevant experience

• Native or near-native proficiency in English

• Bachelor’s or Associate’s degree (not mandatory but preferred)

• Experience in the interpretation and translation sector is advantageous

🏝️ Benefits

• Flexible work arrangements

• Work-from-home position