Marketing Analyst

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Gather and assess data from various marketing campaigns across multiple channels (paid media, organic, social, email, etc.).

• Monitor essential marketing KPIs, including:

• Take ownership of full-funnel performance tracking across Marketing, SDR, VAPI, and Direct channels.

• Oversee budget, expenditure, management fees, ROAS, and CAC to ensure cost-efficient growth.

• Keep track of lead volume, qualification rates, CPL, and cost per qualified lead.

• Evaluate demo performance and conversion rates (booked, completed, show-up, no-shows) across all channels.

• Supervise pipeline health, lead quality, and reasons for disqualification throughout the funnel.

• Report on revenue impact, including projected versus actual clients, services sold, MRR, and average deal size.

• Develop custom dashboards using Looker Studio, HubSpot, and Google Sheets for directors.

• Manage HubSpot workflows, sequences, and automation to enhance lead generation and nurturing.

• Design and refine HubSpot forms for data collection and conversion tracking.

• Apply UTM parameters and HubSpot shortcodes to monitor campaign performance.

• Maintain data integrity and oversee CRM performance to align marketing and sales efforts.

• Investigate and explore PandaDoc features for marketing and sales insights.

• Discover opportunities for contract management.

• Perform QA testing for marketing automation and integrations.

• Identify and resolve bugs, workflow challenges, and system errors.

• Collaborate with developers and product teams to ensure marketing tools operate effectively.

⛳️ Requirements

• Experience in marketing analytics and KPI tracking (CPL, CAC, ROAS, conversions, revenue).

• Proficient in HubSpot CRM (workflows, automation, forms, UTMs).

• Competent in Looker Studio and Google Sheets for reporting and dashboard creation.

• Strong understanding of multi-channel campaign analysis (paid, organic, social, email).

• Experience in QA testing and troubleshooting; familiarity with PandaDoc is a plus.

• Outstanding organizational and time-management abilities.

• Willingness to work in US time zones (PST, EST, CST).

• High school diploma or equivalent.

🏝️ Benefits

• Permanent remote work arrangement.

• Competitive starting salary paid in USD.

• Internet Allowance.

• HMO insurance (PH).

• Retirement Fund.

• Paid US holidays.

• Paid Vacation and Sick Leaves.