Market Research Consultant – Adaptive Learning App

This is a fully remote position, open to applicants in Kenya.

📋 Description

• The consultant will undertake research across both home and school ecosystems.

• The home-based aspect of the study will concentrate on middle-income and high-income households that have access to smartphones or shared digital devices in Sub-Saharan Africa.

• The research will delve into caregiver aspirations, learning priorities, willingness to invest, digital behaviors, language preferences, technology accessibility, and the extent to which children currently engage with educational versus entertainment content online.

• The consultant will also evaluate how caregivers make decisions regarding device access, internet expenditures, educational investments, and the supervision of children's learning.

• Additionally, the consultant will analyze the market size and demand for this solution from public schools, institutions supported by implementing partners, low-cost private school networks, and middle to high-income private schools.

• The research will investigate infrastructure readiness, the needs of teachers and administrators, procurement processes, classroom realities, student-to-device ratios, and the feasibility of integrating adaptive learning solutions into current teaching environments.

• A vital part of this assignment is to evaluate the strategic trade-offs involved in prioritizing various learner age groups and product pathways.

⛳️ Requirements

• Extensive experience in conducting market research within the education, digital products, or EdTech sectors, preferably in Sub-Saharan Africa.

• Proven experience in executing comprehensive qualitative and quantitative research involving caregivers, children, schools, and digital learning environments.

• Strong analytical and strategic skills, including experience in evaluating business models, pricing strategies, technology adoption, and market expansion opportunities.

• Familiarity with adaptive learning systems and early childhood education.

• Experience in low-connectivity digital environments will be viewed as an advantage.

🏝️ Benefits

• Equal Employment Opportunity

• Prohibition of discrimination and harassment