Market Research Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct primary research on market and consumer insights through methods such as surveys, focus groups, and individual interviews. This includes designing, editing, and managing consumer survey tools; ensuring timely completion of response rates and data collection; understanding factors that impact the validity of results; analyzing data with innovative statistical techniques; and interpreting findings.

• Gather and analyze third-party datasets to uncover key insights that will guide client creative and media strategies (such as market overview, competitive intelligence, and target audience profiling).

• Compile and present analytical results, conveying complex concepts effectively to both marketing and business audiences in written and verbal forms.

• Demonstrate project coordination skills by maintaining relationships with clients and vendors, facilitating research team meetings, providing logistical support, and offering assistance to the research team as needed.

• Leverage AI platforms to enhance the efficiency of manual processes.

⛳️ Requirements

• 3-4 years of experience.

• Bachelor's degree in market research, statistics, marketing, or communications is advantageous.

• A Master's degree in a relevant field is a plus.

• Strong analytical abilities to collect, organize, analyze, and disseminate substantial amounts of information with meticulous attention to detail and accuracy.

• Highly proficient in Microsoft Office.

• Required experience in conducting market and consumer insights research.

• Required experience with Qualtrics, Fortsa, or other online survey platforms.

• Experience in programming is a plus (e.g., R, Python, SQL).

• Previous experience in an advertising agency and/or market research firm is a plus.

• Exceptional oral and written communication skills.

• Ability to adapt and excel in a collaborative, fast-paced remote team and technology-driven environment.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Quarterly profit-sharing program.

• 401(K) plan with employer match (and immediate eligibility).

• 4-6 weeks of PTO.

• 12 paid holidays.

• 12-18 weeks of fully-paid Family and Medical Leave.

• Monthly Work-From-Home allowance.