Market Engagement Associate

This is a fully remote position, open to applicants in Canada, +1 more state.

📋 Description

• Promptly respond to incoming leads generated from forms, chat, events, and content downloads while adhering to speed-to-lead service level agreements (SLAs).

• Assess prospects by uncovering their challenges, objectives, timelines, and compatibility, directing them to the appropriate product, tier, and sales representative.

• Organize lead queues based on intent, source, and recency.

• Keep precise records in the CRM regarding interactions, outcomes, and subsequent steps.

• Schedule high-quality demonstrations while setting clear expectations for both prospects and sales teams.

• Verify meeting details and emphasize value to enhance attendance rates.

• Re-engage with no-shows and stalled leads through outreach sequences and appropriate incentives.

• Collaborate with Sales on handoffs and provide feedback on lead quality.

• Work on priority campaign lead lists and assist with reactivation and engagement efforts.

• Customize communication and messaging according to persona, segment, and product line.

• Share insights regarding objections, competitors, and pain points with the Marketing team.

• Adhere to established workflows, cadences, and qualification standards.

• Track performance metrics and modify strategies based on outcomes.

• Experiment with messaging, sequences, and interaction patterns, sharing findings with the team.

• Offer feedback on lead sources, campaign results, and routing strategies to Marketing, RevOps, and Sales leadership.

⛳️ Requirements

• 1–3 years of experience in a customer-facing or revenue-related role such as SDR/BDR, inbound sales, support, or customer success.

• Excellent verbal and written communication skills; comfortable communicating via phone, email, and video.

• Strong organizational abilities and capacity to manage a high volume of inbound leads.

• Familiarity with a CRM platform, such as Salesforce or HubSpot.

• Experience with at least one sales engagement or marketing automation tool, like Outreach.

• Data-driven mindset with the ability to adapt based on performance metrics.

• Curiosity and empathy; capable of asking insightful questions and actively listening.

• Enthusiasm for utilizing AI tools for outreach, call summaries, or workflow enhancement.

• Experience in B2B SaaS and/or with SMB or mid-market clients is a plus.

• Understanding of inbound marketing funnel concepts such as MQL, SAL, SQL, show rate, and speed-to-lead is advantageous.

• Experience collaborating with Marketing and Sales teams is beneficial.

• Must possess valid work authorization to be employed by any company in Canada or the U.S. without sponsorship.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance with various plan options available for U.S. employees.

• HSA/FSA accounts offered to U.S. employees.

• Disability and life insurance provided for U.S. employees.

• Employer-funded HSA-based benefits plan that includes drug, dental, and mental health coverage for Canadian employees.

• 401(k) matching for employees in the U.S.

• RRSP matching for Canadian employees.

• Customized career development discussions.

• Assistance for tools, courses, and resources.

• Unlimited Paid Time Off.

• Paid company holidays.

• Company-wide winter break from December 24 to January 1.

• $20,000 OTE for candidates based in Canada.

• $30,000 OTE for candidates located in the U.S.