Manager – Marketing Technology, Data Governance

This is a fully remote position, open to applicants in India.

📋 Description

• Facilitate campaigns utilizing marketing automation platforms (emails, landing pages, forms, nurtures).

• Oversee lead lifecycle workflows, campaign quality assurance, tracking, and issue resolution.

• Assist with updates to the website and landing pages through CMS tools.

• Ensure the integrity of CRM data, accuracy of segmentation, and governance of workflows.

• Manage data hygiene processes, including deduplication, enrichment, taxonomy audits, and validation of campaign lists.

• Monitor synchronization integrity and proactively address data inconsistencies and system challenges.

• Support integrations across marketing automation, CRM, analytics, and related platforms.

• Maintain documentation for workflows, integrations, and systems.

• Assist in creating dashboards and reporting for marketing, CRM, and analytics tools.

• Track campaign and funnel performance and ensure the accuracy of reporting.

• Support the regulated use of systems, access controls, and management of configurations.

• Guarantee clean and validated data inputs for reporting, predictive models, and AI workflows.

• Uphold best practices for campaign setup, naming conventions, and data governance.

• Identify areas for enhancing efficiency, automation, and operational consistency.

⛳️ Requirements

• 5–8 years of experience in Marketing Operations, Martech, Data Governance, or Digital Marketing, ideally in B2B SaaS settings.

• Practical experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, etc.).

• Solid understanding of campaign execution, lead lifecycle management, segmentation, and marketing workflows.

• Familiarity with web analytics, CMS platforms (e.g., Webflow), and concepts related to campaign tracking.

• Experience with tools such as 6sense, ON24, Bizzabo, ZoomInfo, or similar platforms is advantageous.

• Proficient in SQL and analytics tools (Power BI, Tableau, Looker, or similar).

• Basic knowledge of data quality, data structures, and system integrations.

• Strong attention to detail, systems thinking, and structured problem-solving abilities.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work schedule and remote work options.