Manager, Digital Personalization

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and mentor a team of Personalization Coordinators, providing guidance, establishing goals, and fostering performance development.

• Supervise the planning and execution of personalization campaigns and experiments.

• Maintain and prioritize the personalization roadmap in collaboration with key stakeholders.

• Create personalization strategies that align with customer journey objectives, demand generation initiatives, and site optimization efforts.

• Develop and implement personalized content and experiences utilizing Adobe Target.

• Conduct A/B and multivariate testing, audience segmentation, and rules-based targeting.

• Establish success metrics and reporting frameworks in partnership with analytics teams.

• Collaborate with Web Production, Content Strategy, Creative, Marketing, and Demand Generation teams.

• Work alongside MarTech, Analytics, and Development teams to coordinate tagging, tracking, and audience integration.

• Act as a subject matter expert in personalization tools, trends, and best practices.

• Evaluate campaign and experiment performance data to extract insights and enhance user experiences.

• Suggest testing hypotheses and personalization opportunities based on user behavior, performance trends, and business goals.

• Stay informed about personalization technologies, user expectations, and industry benchmarks.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Data Science, Management Information Systems (MIS), or Computer Science.

• Over 5 years of experience in digital marketing, personalization, conversion optimization, or web experimentation.

• At least 2 years in a leadership role overseeing personnel.

• Practical experience with Adobe Target, including Experience Targeting, A/B testing, Recommendations, and Automated Personalization.

• Proficient in web analytics tools such as Adobe Analytics, Google Analytics, and Looker Studio.

• Experience collaborating with data and technical teams.

• Strong grasp of personalization strategy, customer segmentation, and UX best practices.

• Proven ability to work collaboratively across web, creative, data, and marketing teams.

• Analytical experience with Adobe Analytics, Google Analytics, or other web performance platforms.

• Excellent project management, communication, and problem-solving skills.

• Familiarity with customer data platforms (CDPs), audience targeting tools, or dynamic content platforms.

• Understanding of HTML/CSS and how personalization layers interact with front-end code.

• Experience in demand generation or performance marketing environments.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Wellness programs.

• Health savings accounts.

• Flexible spending accounts.

• 401(k) plan with company match.

• Employee stock purchase program.

• 11 paid holidays.

• 18 PTO days annually.

• Volunteer time off.

• 6 weeks of 100% paid parental leave (where applicable, excluding states with paid family leave).

• Learning opportunities to foster career growth and success.

• A diverse, equitable, and inclusive workplace culture.