Manager, Digital Personalization

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Spearhead the creation, implementation, and enhancement of tailored digital experiences that foster engagement, conversion, and growth.

• Guide and mentor a team of Personalization Coordinators, focusing on goal establishment and performance development.

• Supervise the planning and execution of personalization campaigns and experiments.

• Manage and prioritize the personalization roadmap in collaboration with key stakeholders.

• Formulate personalization strategies that align with customer journeys, demand generation initiatives, and site optimization efforts.

• Construct and deploy personalized content and experiences utilizing Adobe Target.

• Conduct A/B and multivariate testing, audience segmentation, and rules-based targeting.

• Establish success metrics and reporting frameworks in partnership with analytics teams.

• Seamlessly integrate personalization into web experiences and campaign landing pages alongside Web Production, Content Strategy, Creative, Marketing, and Demand Generation teams.

• Coordinate tagging, tracking, and audience integration with MarTech, Analytics, and Development teams.

• Act as a subject matter expert on personalization tools, trends, and best practices.

• Evaluate campaign and experiment performance data to derive insights and enhance user experience.

• Suggest testing hypotheses and personalization opportunities based on user behavior, performance trends, and business goals.

• Keep abreast of the latest personalization technologies, user expectations, and industry benchmarks.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Data Science, Management Information Systems (MIS), or Computer Science.

• Over 5 years of experience in digital marketing, personalization, conversion optimization, or web experimentation.

• Minimum of 2 years in a leadership position overseeing people.

• Practical experience with Adobe Target, encompassing Experience Targeting, A/B testing, Recommendations, and Automated Personalization.

• Proficiency in web analytics tools such as Adobe Analytics, Google Analytics, or Looker Studio.

• Experience collaborating with data and technical teams.

• Strong grasp of personalization strategy, customer segmentation, and UX best practices.

• Ability to collaborate effectively across web, creative, data, and marketing teams.

• Analytical experience with web performance platforms.

• Excellent project management, communication, and problem-solving abilities.

• Familiarity with customer data platforms (CDPs), audience targeting tools, or dynamic content platforms.

• Understanding of HTML/CSS and the interaction of personalization layers with front-end code.

• Experience in demand generation or performance marketing environments.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Wellness programs.

• Health savings accounts.

• Flexible spending accounts.

• 401(k) plan with company match.

• Employee stock purchase program.

• 11 paid holidays.

• 18 PTO days accrued annually.

• Volunteer time off.

• 6 weeks of 100% paid parental leave, except in states that offer paid family leave.

• Learning opportunities to foster career growth and success.

• A diverse, equitable, and inclusive culture.