Lifecycle Marketing Manager – Retention

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete lifecycle marketing strategy across email, SMS, and CRM channels.

• Develop, launch, and refine automated customer journeys, which include welcome, onboarding, activation, post-purchase, subscription renewal, replenishment, win-back, reactivation, referral, and loyalty journeys.

• Create audience segmentation utilizing behavioral, transactional, and demographic data.

• Craft personalized lifecycle campaigns aimed at enhancing retention and customer lifetime value.

• Implement A/B and multivariate testing across various elements including messaging, creative, timing, offers, and customer journeys.

• Evaluate campaign performance and offer actionable KPI insights.

• Collaborate with Product and Engineering teams to execute lifecycle triggers and customer events.

• Work together with Creative and Copy teams to develop high-converting messaging.

• Track customer health metrics and pinpoint opportunities for reducing churn.

• Create dashboards and present lifecycle performance insights to leadership.

• Enhance marketing automation workflows and operational efficiency.

• Ensure that communications adhere to healthcare marketing regulations and brand guidelines.

• Conduct audits of the lifecycle ecosystem, improve automated journeys, establish a testing roadmap, and achieve measurable improvements in retention, engagement, and customer lifetime value.

⛳️ Requirements

• Over 5 years of experience in Lifecycle Marketing, CRM Marketing, Retention Marketing, or Email Marketing.

• Proven experience in managing customer lifecycle programs for DTC, eCommerce, subscription, SaaS, telehealth, or consumer technology sectors.

• Strong knowledge of customer retention, reactivation, and subscription marketing strategies.

• Hands-on experience in creating automated lifecycle journeys from inception.

• Comprehensive understanding of customer segmentation and personalization tactics.

• Strong analytical abilities in interpreting lifecycle performance metrics.

• Experience in designing and implementing A/B testing programs.

• Familiarity with tools such as Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Oracle Responsys, Mailchimp, Customer.io, HubSpot, Google Analytics (GA4), Amplitude, Tableau, and Looker.

• Knowledge of SQL and Shopify is preferred but not mandatory.

• Comfortable collaborating across functions with Product, Engineering, Data, and Creative teams.

• Exceptional written communication skills with a keen focus on customer messaging.

• Highly organized with the capability to manage multiple campaigns concurrently.

• Adaptable to working in a fast-paced startup environment.

• Professional-level proficiency in English communication.

• Availability to work during U.S. business hours.

🏝️ Benefits

• Flexible remote work arrangement.

• Commitment to equal opportunity employment.

• Availability to work during U.S. business hours.