Lead Visual Designer, Brand and Product

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of and enhance Step's visual identity across product, marketing, branding, and physical experiences.

• Create innovative designs for product launches, lifecycle marketing, social media, advertising, web, email, and other customer-facing interactions.

• Develop both static and motion assets for paid social media, search, display, and CTV channels.

• Refine creative materials based on performance metrics and collaborate with media buyers.

• Work alongside Product Design to ensure a consistent visual language throughout the app and product ecosystem.

• Establish, document, and uphold brand guidelines.

• Create scalable visual systems for designers and marketers.

• Enhance organizational quality through critique, art direction, and mentorship.

• Investigate visual directions, illustration, motion, photography, and emerging creative trends.

• Assist in defining AI applications for creative exploration, production, and content generation.

• Advocate for craftsmanship from creative direction through to production assets.

• Report directly to the Head of Design.

⛳️ Requirements

• Extensive experience in designing visual identities, marketing campaigns, and digital experiences for consumer brands.

• Strong portfolio showcasing exceptional visual craft across branding, marketing, digital products, and storytelling.

• In-depth knowledge of typography, layout, color, composition, illustration, photography, and motion design.

• Experience in creating and documenting scalable visual identity systems.

• Solid understanding of brand and product integration.

• Exceptional attention to detail and polished execution capabilities.

• Ability to transition between creative direction and hands-on execution.

• Excellent communication skills and ability to collaborate across disciplines.

• Capability to utilize AI for concept exploration, production acceleration, and enhancing creative workflows.

• Portfolio that includes work on visual identity, branding, marketing, and digital design.

• Experience in consumer fintech or regulated consumer products is advantageous.

• Experience in designing physical products is a bonus.

• Skills in illustration, iconography, or motion design are preferred.

• Experience with design systems that span both product and brand is a plus.

• Background in art directing photography or video production is valued.

• Experience in building AI-assisted creative workflows or internal creative tools is a plus.

• Bachelor's degree or an equivalent combination of education, training, and experience.

🏝️ Benefits

• Competitive compensation.

• Stock options.

• Comprehensive medical insurance.

• Dental insurance.

• Vision insurance.

• Company-paid life insurance.

• 401k plan with Safe Harbor matching.

• Flexible vacation policy.

• Paid company holidays.

• 12 weeks of paid parental leave with flexible return-to-work options.

• Company-provided technology package.

• Reasonable accommodations available throughout the application and interview process.