Lead Analytics Consultant

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement analytics strategies for Adobe Analytics and Adobe Customer Journey Analytics in collaboration with clients, analytics engineers, and developers.

• Facilitate measurement strategy workshops and collect requirements.

• Review and assess current implementations of Adobe Analytics and Adobe Customer Journey Analytics.

• Create and maintain comprehensive analytics documentation, including Business Requirements Documents (BRDs), System Design Requirements (SDRs), and Technical Design Documents (TDDs).

• Provide recommendations for best practices to enhance data collection in Adobe Analytics and CJA.

• Set up Adobe Analytics report suites based on analytics specifications and web tracking needs.

• Configure multi-channel CJA implementations, ensuring connections and data views are established while understanding identity resolution requirements.

• Extract business-relevant insights from data analysis.

• Develop dashboards and reports within Adobe Analytics and CJA Workspace.

• Convert analytical findings into actionable insights for executives and marketing leaders.

• Counsel marketing leaders, internal teams, and client stakeholders on analytics strategies.

• Transform ambiguous client requests into well-structured analytics solutions.

• Guarantee that client expectations are fulfilled and results are consistently achieved.

• Simplify complex concepts for both technical and non-technical audiences.

• Present analytics results and conduct tailored training sessions.

• Navigate technical and business obstacles in a dynamic environment.

• Prioritize tasks that have a high impact.

• Engage with the analytics community through meet-ups, conferences, blogs, or open-source initiatives.

• Advocate for information security practices and evaluate as well as report on potential risks.

• Analyze data storage, processing, and transmission for compliance with privacy regulations, including GDPR and CCPA.

• Embed data protection throughout the information lifecycle.

⛳️ Requirements

• Over 5 years of experience in an agency setting.

• More than 5 years of experience with Adobe Analytics and Adobe Customer Journey Analytics.

• Strong comprehension of analytics implementation, reporting, and analysis.

• Adobe Analytics certification and Adobe Customer Journey Analytics certification required.

• Familiarity with other Adobe Experience Platform solutions, such as RT-CDP and AJO, is advantageous.

• Profound expertise in Adobe Analytics and Adobe Customer Journey Analytics.

• Knowledge of analytics instrumentation, identity resolution concepts, and data privacy regulations, including GDPR and CCPA.

• Must be legally authorized to work in Canada.

🏝️ Benefits

• Equal opportunity employer.

• Employment visa sponsorship available for qualified candidates.

• Support provided throughout the hiring process for employment opportunities based in Canada.