Influencer Marketing Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Develop and oversee Tether's comprehensive global influencer strategy encompassing AI, technology, lifestyle, culture, health, cryptocurrency, and more.

• Identify, assess, and cultivate long-term partnerships with influencers and creators both independently and through agencies when appropriate.

• Manage end-to-end campaign processes: briefing, contracting, execution, measurement, and iterations.

• Collaborate with product teams across all four pillars (Stable Finance, Stable Intelligence, Stable Power, Stable Communications) to ensure influencer activities align with our product launches.

• Create a specialized program for tech and developer influencers, targeting YouTubers, technical bloggers, OSS maintainers, tech podcast hosts, and AI influencers.

• Stay updated on platform changes and trends across X, Rumble, YouTube, TikTok, Instagram, Twitch, and emerging platforms.

⛳️ Requirements

• Over 5 years of experience in influencer marketing, creator partnerships, or similar creator-focused roles.

• A proven history of successfully managing campaigns from start to finish, with measurable results to share.

• A solid understanding of the tech and developer creator landscape, extending beyond consumer lifestyle.

• Adequate knowledge of cryptocurrency, AI, or P2P/open-source to effectively brief creators without any awkwardness.

• Strong instincts for discerning authentic creators from inauthentic ones.

• Pre-existing connections with developer influencers or technical content creators (Bonus points).

• Experience in building an influencer program from the ground up (Bonus points).

• Familiarity with working with agencies across various regions and the ability to manage them effectively (Bonus points).

🏝️ Benefits

• Flexible working arrangements

• Professional development opportunities