Influencer Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and oversee Tether's global influencer strategy across various domains including AI, technology, lifestyle, culture, health, crypto, and more.

• Identify, evaluate, and establish long-term relationships with influencers and creators independently and through agencies when appropriate.

• Manage comprehensive campaigns: from briefing and contracting to execution, measurement, and iteration.

• Collaborate with product teams across all four pillars (Stable Finance, Stable Intelligence, Stable Power, Stable Communications) to synchronize influencer initiatives with our launch strategies.

• Create a dedicated tech and developer influencer program targeting YouTubers, technical bloggers, OSS maintainers, tech podcast hosts, and AI influencers.

• Stay informed about shifts on platforms like X, Rumble, YouTube, TikTok, Instagram, Twitch, and emerging platforms.

⛳️ Requirements

• Over 5 years of experience in influencer marketing, creator partnerships, or similar roles on the creator side.

• A proven history of managing end-to-end campaigns, demonstrating results that can be discussed.

• A solid understanding of the tech and developer creator ecosystem, beyond just consumer lifestyle.

• Familiarity with crypto, AI, or P2P/open-source sufficient to provide a creator with a brief without feeling out of depth.

• Keen instincts to discern authentic creators from inauthentic ones.

• Bonus: Pre-existing connections with developer influencers or technical content creators.

• Experience building an influencer program from the ground up.

• Experience working with agencies across multiple regions and the ability to manage them effectively.

🏝️ Benefits

• Flexible working arrangements.

• Professional development opportunities.