Influencer Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop and implement comprehensive influencer marketing strategies that align with brand and business objectives.

• Establish campaign goals, creator strategies, deliverables, timelines, and KPIs.

• Identify opportunities to enhance brand awareness, engagement, and overall campaign performance.

• Continuously optimize influencer programs by leveraging campaign insights and industry trends.

• Identify, recruit, onboard, and maintain relationships with influencers, creators, and brand ambassadors.

• Foster long-term partnerships with creators on platforms such as Instagram, TikTok, YouTube, blogs, and emerging channels.

• Maintain robust relationships with agencies, talent representatives, and creator networks.

• Act as the primary liaison for influencer partnerships.

• Oversee influencer campaigns from strategy through execution and reporting.

• Coordinate campaign briefings, content creation, approvals, publishing schedules, and deliverables.

• Ensure campaigns are executed on time, within budget, and meet client expectations.

• Monitor campaign progress and proactively address issues throughout execution.

• Negotiate influencer contracts, compensation, deliverables, and usage rights.

• Manage campaign budgets to ensure cost-effective execution.

• Track campaign spending and work to maximize return on investment.

• Measure campaign performance using engagement metrics, reach, conversions, ROI, and other KPIs.

• Analyze campaign data to produce actionable insights.

• Prepare client reports, presentations, and strategic recommendations.

• Continuously enhance campaign performance through data-driven decision-making.

• Collaborate with social media, PR, creative, product, and marketing teams.

• Integrate influencer marketing initiatives into broader marketing campaigns.

• Support campaign planning, product launches, and brand initiatives.

• Stay abreast of influencer marketing trends, platform updates, and emerging creators.

• Ensure influencer content adheres to brand guidelines, FTC regulations, and legal requirements.

• Conduct research on new tools, technologies, and best practices within the influencer marketing industry.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.

• 3+ years of experience in influencer marketing, digital marketing, social media management, or creator partnerships.

• Proven track record in planning and executing successful influencer marketing campaigns.

• Strong negotiation and relationship management skills.

• Excellent written and verbal communication skills in English.

• Experience using influencer marketing platforms such as CreatorIQ, Traackr, AspireIQ, or similar tools.

• Proficient in Google Analytics and campaign reporting.

• Deep understanding of social media platforms, creator ecosystems, and digital content trends.

• Strong analytical skills with the ability to translate campaign data into actionable insights.

• Exceptional organizational and project management abilities.

• Capacity to manage multiple campaigns simultaneously.

• Knowledge of FTC guidelines and influencer marketing compliance.

🏝️ Benefits

• Fully remote work environment.

• Flexible schedule allowing collaboration across international time zones.

• Opportunities for career growth.

• Collaboration with leading content creators.

• Exposure to global influencer marketing strategies and multi-market campaigns.