Industry Marketing Manager – APAC

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Assist in the implementation and management of regional marketing initiatives for retail partners and distributors.

• This role is an individual contributor position that demands versatility, from organizing local events to launching regional training programs for retailers.

• Serve as a primary marketing liaison for Zwift Ready brands, ensuring that messaging, assets, and activations are consistent.

• Help to enhance the Zwift experience in bike shops and community venues through toolkits, events, and in-store activities.

• Collaborate with regional teams to promote retail education, product storytelling, and community involvement.

• Aid in the development and management of local community initiatives, such as store-led rides, runs, demos, and events.

• Oversee the coordination of marketing materials, schedules, and communications across various partners.

• Collect feedback from retail and community partners and relay insights to internal teams.

• Ensure that all activations are on-brand, authentic, and provide value to both partners and Zwifters.

• Serve as the point of contact for any local agencies or complementary marketing functions when necessary.

• Target markets include Japan, Australia, New Zealand, and South Korea.

⛳️ Requirements

• Proficient in both Japanese and English.

• Easily builds trust and enjoys collaborating with retailers, brands, and distributors.

• Takes pride in reliability, responsiveness, and attention to detail.

• Approaches partnerships with empathy and curiosity, particularly when assisting local partners.

• Comfortable managing multiple regions, partners, and priorities concurrently.

• Exhibits a proactive, hands-on approach to execution.

• Communicates effectively and positively, both internally and externally.

• Demonstrates a strong commitment to community and grasps the significance of grassroots marketing.

• Experience in working with retail partners, distributors, or brand programs.

• Possesses strong organizational and project management capabilities.

• Has a solid understanding of Zwift from both gaming and technical perspectives.

• Holds a passion for cycling.

• Willing to travel as necessary to support stores and events.

• Ideally, already an active Zwifter or familiar with Zwift.

🏝️ Benefits

• If Zwift identifies during any stage of the interview process that AI tools have been used without proper disclosure or citation, your application will be disqualified.

• We firmly believe that diverse backgrounds and perspectives offer a competitive advantage; we welcome candidates of all races, colors, ancestries, religions, sexes, national origins, sexual orientations, gender identities, ages, marital or family statuses, disabilities, veteran statuses, and any other statuses. Zwift is proud to be an Equal Opportunity Employer. If you require accommodations due to a disability or special need, please reach out to us at careers@zwift.com.