Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the marketing strategy for the U.S. to enhance awareness, engagement, and enrollment across Inspired’s online school offerings in the United States, specifically USPA.

• Build, mentor, and lead a high-performing marketing team dedicated to strategy, creativity, and performance execution.

• Collaborate with global leadership to align U.S. marketing objectives with Inspired’s overall vision while customizing strategies to fit regional market dynamics.

• Convert strategic goals into actionable marketing plans with defined KPIs and accountability for ROI.

• Oversee the creation and evolution of brand positioning, messaging frameworks, and creative identity to ensure competitive differentiation in the K–12 sector.

• Generate demand through multi-channel campaigns, including paid digital, social media, content marketing, partnerships, and events.

• Manage analytics and reporting to assess performance and continually enhance marketing effectiveness.

⛳️ Requirements

• Strategic marketing leader with a proven history of driving brand growth, engagement, and customer acquisition.

• Equally adept in strategy and execution, with a proactive hands-on approach and readiness to dive in as needed.

• Versatile marketer with expertise spanning brand management, digital marketing, performance marketing, content creation, CRM, partnerships, and analytics.

• Commercially oriented, data-driven, and focused on achieving measurable results and ROI.

• Highly independent, proactive, and entrepreneurial, with a strong capacity to spot opportunities and effectuate change.

• Collaborative leader with outstanding stakeholder management and communication skills.

• Results-driven, adaptable, and thrives in a dynamic, growth-oriented environment.

🏝️ Benefits

• Flexible work arrangements

• Professional development opportunities

• Occasional travel within the US required