Head of Content Marketing

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the content strategy encompassing organic search, social media, video, written material, podcasts, and creator enablement. Clearly define our objectives, boundaries, and rationale.

• Establish and uphold the editorial standards. Create production workflows, quality benchmarks, and a sustainable cadence for the team.

• Lead by example. Initially, you will be responsible for writing, producing, and delivering a significant portion of the content personally. We anticipate that senior leaders will exemplify these standards.

• Build a strong team. Identify essential roles, recruit talented individuals, and facilitate their development.

• Drive quantifiable results. Establish a concise set of content KPIs and develop reporting mechanisms that link content production to pipeline growth, signups, and revenue.

• Collaborate across the organization. Work alongside Growth, Product Marketing, Sales, and Product teams to ensure your efforts amplify theirs and vice versa.

• Leverage modern tools to enhance output. Identify and implement AI workflows, automations, and editorial systems that empower a small content team to achieve exceptional results.

⛳️ Requirements

• 8+ years of experience in content marketing or content-driven growth. You can demonstrate traffic, ranking positions, leads, and revenue impacts connected to your efforts.

• Hands-on content producer. You are capable of writing articles, scripting videos, briefing editors, and approving final cuts. Though you are in a senior role, you remain engaged with the work.

• Proficient across multiple content formats. You possess skills in SEO articles, video scripts, social media, case studies, podcasts, and long-form content. While you don’t need to be an expert in every format, a strong proficiency across all is essential.

• Extensive understanding of how SaaS and creator businesses thrive: positioning, offers, lead generation, conversion, and retention. You can confidently engage in tactical discussions with experienced operators.

• Solid foundation in organic search. You are knowledgeable in keyword research, technical hygiene, internal linking, content briefs, and have a credible perspective on AI search.

• Proven ability to hire and nurture content talent. You possess skills in interviewing, coaching, and facilitating growth.

• Results-oriented mindset. You strive for the best possible outcomes, eschewing mediocrity. You measure and analyze what you deliver, refusing to accept anything less than excellence.

• Outstanding communication skills. As we operate in a remote-first, asynchronous environment, your communication must be impactful and effective.

🏝️ Benefits

• Your contributions will have a direct impact on creators and users on the platform. You will engage in initiatives that are rapidly implemented and meaningful.

• Competitive B2B salary with equity options.

• Fully remote work environment with flexible hours and an asynchronous-friendly culture, fostering collaboration across Europe and the US.

• A cooperative team that prioritizes ownership, transparent communication, and autonomy over micromanagement.

• Annual team retreats aimed at fostering connection, alignment, and strengthening team relationships.

• Flexible Unlimited Paid Time Off, with an expectation of taking at least 4 weeks off each year.