Head of Content Marketing

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Take full ownership of and scale Cathoven's creator growth initiative from start to finish.

• Manage the content strategy for the creator program, incorporating feedback loops, performance enhancements, hooks, and overall content direction.

• Supervise the workflow covering the sourcing, onboarding, and activation of creators.

• Lead and mentor a team of 6 junior marketing specialists and interns, ensuring alignment with program objectives and consistent execution.

• Develop effective systems to facilitate the structured scaling of the creator program.

• Identify process bottlenecks and continuously enhance workflows over time.

• Directly manage a diverse portfolio of creators across various markets.

• Advise creators on content direction, hooks, formats, and execution standards.

• Closely monitor creator performance to discern effective strategies and areas needing improvement.

• Provide constructive feedback and improvement guidance to underperforming creators, making replacement decisions when necessary.

• Ensure consistent content delivery and improved performance across the creator network.

• Collaborate with content templates, examples, and performance analytics to enhance output quality.

• Help shape content strategy informed by platform performance, audience engagement, and conversion indicators.

• Recognize successful patterns, focus on effective content strategies, and transform insights into repeatable guidelines.

• Contribute to the scaling of Cathoven's creator-led growth engine across various channels and regions.

• Operate with a strong sense of ownership in one of the company's key revenue-generating projects.

• Maintain a hands-on approach and execution focus while balancing strategy, creator management, and operational enhancements.

• Thrive under pressure and sustain momentum in a rapidly evolving environment.

⛳️ Requirements

• A minimum of 5 years of substantial hands-on experience in creator marketing, influencer marketing, creator operations, growth, or a closely related field, preferably in a startup or fast-paced setting.

• Proven track record of directly managing creators, rather than merely coordinating with them or serving as an intermediary.

• Ability to swiftly adapt to new tools, assess available options, and determine the best solutions to meet the team's needs and workflows.

• Experience in owning a creator or influencer program, campaign, or workflow with clear accountability for outcomes.

• Strong comprehension of short-form content (Instagram, TikTok, YouTube), creator performance drivers, and strategies for enhancing content quality over time.

• Capability to leverage performance data and sound judgment to make prompt decisions.

• Comfort in a fast-paced startup environment characterized by high ownership and shifting priorities.

🏝️ Benefits

• Work from Anywhere

• Flexible Hours

• 24 days of paid annual leave beginning after the first month of employment.

• Compensation is provided in USD.

• Eligible team members may have the opportunity to participate in employee stock option plans after a specified period of employment.