
Head of Commercial
Posted Aug 4

Posted Aug 4
This is a fully remote position, open to applicants in United States.
• Lead and expand WellTheory’s commercial engine alongside a comprehensive go-to-market strategy.
• Establish a cohesive sales organization that fosters predictable revenue and cultivates long-term relationships with employer and health plan partners.
• Report directly to the CEO and collaborate on sales strategies and plans.
• Achieve or surpass company revenue objectives.
• Develop the sales team by recruiting exceptional talent and constructing a high-performing, repeatable commercial engine.
• Create and enhance the sales playbook as the team grows over the next 12–18 months.
• Secure the inaugural WellTheory deal during onboarding, involving pipeline generation, outreach crafting, conducting calls, and finalizing contracts.
• Influence WellTheory’s market presence, brand identity, buyer experience, and outcomes narrative.
• Coach on sales presentations and participate in sales calls as necessary.
• Generate pipeline, compose prospect emails, schedule meetings, attend conferences, and utilize sales tools.
• Keep an up-to-date CRM and accurately document deal progress.
• Collaborate closely with the CEO throughout the commercial and sales processes.
• 12–18+ years of progressively responsible experience in sales roles.
• Demonstrated commercial leadership in digital health, value-based care, or benefits innovation.
• Proven experience in building and scaling revenue functions from initial traction to growth.
• Background in transitioning from founder-led sales to a high-performing, repeatable commercial engine.
• Experience managing intricate, multi-stakeholder sales cycles involving employers, payers, and channel partners.
• Proven record of guiding engagements through contracting and launch phases.
• Ability to navigate RFPs and procurement processes effectively.
• Expertise in financial modeling.
• Proficiency in go-to-market design, revenue forecasting, and pipeline strategy.
• Exceptional storytelling, relationship-building, presentation, verbal, and written communication skills.
• Experience in hiring and leading high-performing teams with a focus on empathy and accountability.
• Comfortable establishing sales infrastructure, rapidly iterating, and thriving in ambiguity.
• Willingness to engage hands-on as a player-coach, including generating pipeline, crafting outreach, conducting calls, attending conferences, and closing deals.
• Ability to ensure CRM accuracy and clearly document deal progress.
• Empathy for the lived experiences of autoimmune patients.
• A curious mindset, persistence, and readiness to take initiative.
• A team that genuinely cares for one another and the members we serve.
• A fully remote company.
• Annual company retreat.
• On Target Earnings: $500,000, with the final amount depending on directly relevant skills and experiences.
• Meaningful equity.
• Comprehensive benefits package.
• A diverse, inclusive, and authentic team environment.
• Equal opportunity employer.
• Accommodations available throughout the hiring process.
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