Growth Marketer, Lead Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert the momentum of free users in schools into sales-ready leads for CommonLit’s Sales team.

• Generate leads through outbound strategies aimed at schools and districts that are not familiar with CommonLit.

• Develop and sustain a lead-generation infrastructure across web, email, and paid channels.

• Take ownership of the lead-generation strategy across web, email, paid social, and Google Ads, which includes building, quality assurance, monitoring, and reporting.

• Collaborate with the Product Marketer and Revenue Operations Specialist on in-product lead generation.

• Oversee segments of the marketing technology stack, including the CommonLit blog platform and Webflow.

• Work together on lead-generation initiatives through blogs, newsletters, and conference activities.

• Utilize district usage profiles to create targeted regional outreach, state pages, and referral strategies.

• Design usage-based campaigns linked to teacher and district adoption signals.

• Establish CommonLit’s AEO/SEO strategy for both traditional search and AI-powered answer engines.

• Create competitor-facing pages and email campaigns by leveraging competitor intelligence.

• Collaborate across functions with marketing and revenue operations teams on conversion campaigns, testimonials, HubSpot infrastructure, and lead workflows.

• Set lead targets and report on leads generated by channel.

• Provide reports on web, email, social, Google Ads, organic search, AI-search visibility, keyword rankings, and answer-engine citations.

• Experiment with new channels and approaches, discontinuing underperforming initiatives.

• Undertake additional projects as assigned by the team.

⛳️ Requirements

• Bachelor’s degree is required.

• 4–7 years of experience in growth marketing, demand generation, or performance marketing is necessary.

• Must be based in the United States.

• Proficient in HubSpot or a similar marketing automation/CRM platform.

• Experienced with Google Ads, LinkedIn, Reddit, and other advertising platforms.

• Knowledgeable in Webflow or an equivalent web page building platform.

• Familiar with PostHog and Looker or comparable analytics tools.

• Understanding of SEO fundamentals is essential.

• Comfortable using or willing to learn Salesforce, Notion, Google Suite, Slack, Zoom, and related collaboration tools.

• Capable of building and interpreting spreadsheet reports, including data exports from usage and CRM platforms.

• Experience translating product usage signals into sales pipeline is highly preferred.

• Background in creating competitor-facing content is preferred.

• Familiarity with LLMs is preferred; experience using Claude is highly favored.

• Basic knowledge of AEO fundamentals is preferred.

• Alignment with CommonLit’s mission is important.

• Ability to leverage data for identifying conversion signals and crafting campaigns.

• Possess a builder’s mindset for establishing new initiatives such as regional outreach, AEO, and competitor strategy.

• Thrive in a fast-paced environment with a proactive approach.

• Maintain a positive attitude and a willingness to learn and assist with various projects.

• Eager to solve problems and develop creative solutions.

• Strong attention to detail and openness to feedback.

• Ability to work both independently and collaboratively.

• Exhibit strategic systems-level thinking, self-starting capability, time management, and organizational skills.

• Excellent interpersonal and problem-solving skills.

• Strong communication and teamwork abilities.

• Capable of prolonged periods in a stationary position at a desk and working on a computer.

🏝️ Benefits

• Health, dental, and vision insurance.

• HSA and FSA plans, including Medical FSA, Limited FSA, and Dependent Care FSA options.

• Company-sponsored basic life insurance, with additional options for supplemental life insurance.

• Legal insurance.

• 401(k) retirement plan with a 4% safe harbor employer match.

• Access to exclusive discounts, including pet insurance, hotel booking discounts, and more.

• Support for remote work, including a stipend for home office setup.

• 16 paid holidays each year.

• Paid time off accruals and sick leave.

• Paid family leave, including caregiver leave, medical leave, and 12 weeks of paid parental leave.

• 2 floating holidays.

• Leave for volunteer activities and school visits.

• Jury duty leave.

• Bereavement and compassionate leave.

• Leave for blood, bone marrow, and organ donation.

• Flexible work options.

• Low-stress weeks surrounding Thanksgiving and late December.

• Monthly remote activities, including dumpling-making, yoga, and virtual escape rooms.

• Monthly “CoffeeLit” sessions for networking with colleagues.

• Opportunities for learning and development for teams and individuals.