Growth Analytics Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design and enhance attribution models, such as Media Mix Modeling (MMM), to improve investment distribution across various channels.

• Guarantee data reliability by managing the tracking infrastructure (pixels, UTMs, and tag management on Meta, Google, TikTok, and the website).

• Align media data with actual business results (registrations and payments), ensuring precision in analyses.

• Evaluate channel saturation and pinpoint opportunities for scaling or optimizing investments.

• Perform regular in-depth analyses to identify trends, anomalies, and suggest budget reallocations.

• Spearhead experimentation initiatives, including A/B test design, statistical analysis, and optimization of landing page conversions.

• Oversee and mentor a media analyst, directing the development of reports and analyses using tools such as Fennec, Grafana, Google Analytics, and SEMrush.

• Accountable for weekly growth reports and monthly performance evaluations, linking data to strategic decisions.

⛳️ Requirements

• Familiarity with Google Analytics 4 and Google Tag Manager, ensuring data integrity and reliability.

• Expertise in Meta Ads Manager and Conversions API, with comprehensive knowledge of tracking and measurement.

• Proficient in SQL for extracting and analyzing media and registration data.

• Experience with data visualization tools such as Looker, Metabase, or Data Studio.

• Solid background in attribution modeling, understanding the influence of multiple channels on conversion rates.

• Proven experience in media mix analysis, aiding investment allocation decisions across channels.

🏝️ Benefits

• Flexible work arrangements