Group Director, Paid Social Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as Rains' leading subject matter expert on the dynamic paid social landscape, offering a clear perspective on platform innovations, AI, creative automation, signal loss, measurement changes, audience behavior, and emerging opportunities.

• Create paid social strategies grounded in client business goals (with a focus on performance marketing) rather than solely on platform tactics; possessing the ability to link media investments to growth, efficiency, customer acquisition, brand health, and quantifiable business impact.

• Outline the function of paid social within integrated omnichannel media strategies, ensuring social media aligns with broader channel strategies across search, programmatic, influencer, retail media, CTV, YouTube, and full-funnel media ecosystems.

• Guide, mentor, and motivate a team of paid social specialists, fostering a culture of curiosity, accountability, continuous learning, and pride in both strategic thought and executional excellence.

• Cultivate trusted relationships with senior marketing leaders and client stakeholders, serving as a strategic advisor capable of translating complex platform dynamics into clear, confident recommendations.

• Deliver executive-level presentations with clarity, credibility, and conviction, encompassing performance readouts, strategic roadmaps, testing plans, growth opportunities, and challenging discussions when performance, investment, or direction requires adjustment.

• Shift the dialogue from media metrics to business outcomes, assisting clients in understanding how paid social influences CAC, LTV, incrementality, revenue growth, audience development, and long-term brand value.

• Actively engage in campaign execution to diagnose, guide, and enhance performance, including campaign structure, bidding, budgeting, audience strategy, creative testing, optimization cadence, measurement, and reporting.

• Establish and maintain best-in-class activation standards across the paid social team, ensuring each account adheres to disciplined QA, effective testing frameworks, precise execution, strong performance narratives, and clear optimization priorities.

• Advocate for creativity as a crucial lever in paid social performance, helping clients and internal teams recognize that superior results often stem from innovative ideas, clearer messaging, and platform-native execution, rather than merely media optimizations.

• Proven ability to analyze campaigns and identify all variables affecting performance outcomes, including what may be lacking to truly fulfill brand objectives.

• Collaborate closely with creative, production, and strategy teams to devise social-first concepts, providing feedback rooted in platform behavior, audience insights, creative best practices, and performance data.

⛳️ Requirements

• Bachelor's degree in advertising, marketing, or a related field, or an equivalent combination of education and experience.

• 8-10 years of experience, blending hands-on expertise with managerial skills.

• Understanding of platform and publisher relationships, data targeting capabilities, purchasing types, and optimal options for activating paid social media.

• In-depth knowledge of and relationships with all major social media platforms such as Meta, TikTok, YouTube, Reddit, X, Snap, etc.

• Proficiency in measurement, trafficking, reporting, and developing campaign performance insights through data evaluation.

• Ability to analyze performance data sets, identify key narratives, and communicate findings effectively both internally and externally.

• A collaborative mindset with a keen interest in mentoring and managing team members.

• A strong enthusiasm for ad tech, digital trends, and innovation.

• Excellent project management skills and a high level of attention to detail.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Quarterly profit-sharing program.

• 401(K) plan with employer match (and immediate eligibility).

• 4-6 weeks PTO.

• 12 paid holidays.

• 12-18 weeks fully-paid Family and Medical Leave.

• Monthly Work-From-Home allowance.