Global Paid Search, Social Media Manager

This is a fully remote position, open to applicants in Brazil, +3 more countries.

📋 Description

• Strategize, implement, optimize, and oversee paid search and paid social initiatives across platforms including Google Ads, Microsoft Advertising, Meta, LinkedIn, Pinterest, Snapchat, TikTok, and X.

• Convert client objectives and communication strategies into actionable search and social campaign recommendations.

• Create campaign frameworks, audience targeting strategies, keyword plans, bidding methodologies, budget distributions, and testing protocols.

• Make informed activation and investment choices based on client objectives, audience insights, customer journeys, and campaign results.

• Monitor performance against conversion-centric metrics such as CPL, CPA, CAC, ROAS, CLV, and lead-to-sale ratios.

• Leverage client, platform, and proprietary data to enhance targeting, modify media investments, and uncover opportunities for campaign growth.

• Employ a test-and-learn methodology for creative, audience selection, keywords, bidding strategies, placements, and campaign architecture.

• Manage the complete campaign lifecycle, which includes setup, trafficking, optimization, troubleshooting, reporting, forecasting, and invoicing.

• Ensure brand safety, fraud mitigation, tracking precision, and data-quality transparency throughout campaigns.

• Assist in audits of potential and existing client search and social accounts.

• Formulate comprehensive paid search and social activation strategies that align with each client’s business objectives and customer journey.

• Anticipate client needs and offer proactive, data-driven recommendations.

• Clearly present campaign performance, analyses, and insights to clients and internal stakeholders.

• Articulate platform strategies, investment decisions, results, and optimization suggestions in easily understandable business language.

• Build trustworthy client relationships through responsive communication, dependable execution, and strategic advice.

• Collaborate with strategy, planning, analytics, creative, CX, and investment teams to deliver a unified consumer experience across channels.

• Work closely with media planning teams to oversee campaign delivery and provide ongoing optimization suggestions.

• Coordinate creative needs, tracking requirements, reporting expectations, and campaign timelines across internal and client teams.

• Contribute search and social expertise to broader media planning and business-review conversations.

• Support and mentor junior team members by sharing platform insights and activation best practices.

• Assist in establishing and refining standards and best practices for paid search and social activation.

• Stay updated on platform updates, privacy advancements, measurement capabilities, emerging technologies, and industry trends.

• Identify new platform functionalities, purchasing strategies, and testing opportunities that could enhance client results.

• Engage in professional development and make meaningful contributions within areas of subject-matter expertise.

⛳️ Requirements

• A Bachelor’s degree in marketing, advertising, business, or a related field is preferred.

• Minimum of three years of practical experience in managing paid search and paid social campaigns.

• Experience in direct-response, commerce, performance marketing, or growth-oriented environments.

• Proficient in Google Ads, Microsoft Advertising, Meta Ads Manager, and additional social platforms like LinkedIn, Pinterest, Snapchat, TikTok, or X.

• Strong understanding of campaign setup, trafficking, keyword and audience strategies, bidding, budget allocation, forecasting, testing, optimization, reporting, troubleshooting, and billing.

• Familiarity with measurement strategies, conversion tracking, pixels, attribution, and the influence of different media channels on consumer behavior.

• Experience in analyzing and visualizing campaign data using tools like Google Analytics, Looker Studio, Skai, or Tableau. SQL knowledge is a plus.

• Strong analytical and problem-solving capabilities with the ability to convert performance data into clear recommendations.

• Excellent client communication and presentation abilities.

• Proven track record of managing multiple campaigns, platforms, priorities, and deadlines effectively.

• Collaborative mindset and experience working efficiently across various disciplines and teams.

🏝️ Benefits

• We are only accepting candidates residing outside of the US. Please apply only if you live outside of the US, with priority given to those located in Brazil, Colombia, Mexico, and Peru.