Gerente de CRM – Martech

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Lead the relationship strategy, engagement, retention, and monetization for the OLX Brazil Group across the OLX, ZAP Imóveis, and Viva Real brands, targeting both B2C and B2B audiences.

• Transform CRM from a campaign-based operation into an advanced lifecycle marketing model featuring personalization, automation, data intelligence, and omnichannel activation.

• Develop and scale a CRM strategy aimed at enhancing engagement, reactivation, retention, recurrence, conversion, revenue, and marketing efficiency.

• Advance the CRM strategy using behavioral data, advanced segmentation, product events, automation, and large-scale personalization.

• Lead the implementation and evolution of Braze and Salesforce Marketing Cloud, ensuring technical excellence, governance, data quality, and execution speed.

• Create an integrated lifecycle vision for buyers, sellers, listers, professional advertisers, real estate agencies, dealerships, brokers, and B2B clients.

• Design automated journeys for acquisition, onboarding, activation, re-engagement, retention, upsell, cross-sell, churn prevention, and winback.

• Connect CRM with Product, Performance, SEO, Brand, Data, and Commercial teams.

• Develop a high-performance team.

• Structure priorities, processes, rituals, governance, and working methods within the department.

• Ensure clarity of roles among strategy, operations, data, technology, creative, product, and partner areas.

• Participate in executive forums, advocating for priorities, trade-offs, opportunities, and the impacts of CRM.

• Manage partners, agencies, and suppliers in CRM, Martech, data, automation, and creative services.

• Collaborate with partner areas.

⛳️ Requirements

• Experience in CRM, Lifecycle Marketing, Growth Marketing, Martech, Retention, Customer Engagement, or related fields.

• Direct management experience with teams and talent development.

• Advanced knowledge and hands-on experience with Salesforce Marketing Cloud.

• Advanced knowledge and practical experience with Braze or other engagement platforms.

• Background in building or evolving robust CRM strategies within digital companies, marketplaces, platforms, e-commerce, apps, classifieds, fintechs, telecom, subscription businesses, or user-centric ventures.

• Strong analytical skills with mastery of funnel metrics, cohorts, segmentation, testing, retention, engagement, conversion, and LTV.

• Experience in designing automated journeys, lifecycle programs, trigger-based campaigns, and large-scale personalization.

• Ability to navigate between executive strategy and technical depth, questioning architecture, data, integrations, and measurement.

• Experience in complex environments with multiple brands, products, audiences, channels, and stakeholders.

• Strong executive communication skills, cross-functional influence, and priority management.

• Desirable: experience with marketplaces, classifieds, real estate, automotive, super apps, digital platforms, or B2B and B2C ecosystems.

• Desirable: knowledge of SQL, BigQuery, GA4, CDPs, BI tools, and audience management solutions.

• Desirable: experience in incremental measurement, holdout groups, uplift, propensity modeling, and multivariate testing.

• Desirable: experience in the implementation, migration, or evolution of Martech stacks.

• Desirable: experience with WhatsApp, push notifications, in-app messages, web push, SMS, email, integrated paid media, and proprietary channels.

• Desirable: experience in CRM strategies linked to product, transactional notifications, on-platform behavior, and first-party data.

• Advanced English proficiency is preferred.

🏝️ Benefits

• Competitive compensation in line with market standards.

• Health insurance.

• Dental plan.

• Private pension plan.

• Flexible benefits that adapt to your needs.

• Meal assistance.

• Financial counseling.

• Benefits club.

• Home office assistance.

• Mobility assistance.

• Child assistance.

• Life insurance.

• Extended leave options.

• Support for sports, quality of life, and wellness initiatives.

• Low-interest payroll loans.