Freelance Social Media Strategist – Pharma

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Create social strategies tailored for patient and healthcare professional audiences that align with brand objectives, business goals, and engagement metrics.

• Analyze a brand's competitive social environment and translate it into a channel strategy, content pillars, and measurement suggestions.

• Provide guidance on page configuration, verification, and launch timelines for prescription brands, while assisting in navigating ambiguous or inconsistent platform policies for pharmaceutical use.

• Establish workflows for MLR-ready content, including templates, review checkpoints, fair balance and ISI conventions, AE/product-quality-complaint escalation, and comment moderation.

• Develop a measurement framework that integrates native social analytics with GA4, including UTM governance, taxonomy, dashboards, and KPI reporting.

• Contribute to an organizational-level social playbook encompassing governance, workflows, escalation processes, and archiving.

• Suggest practical AI-enhanced workflows for social listening, content tagging, and reporting, ensuring adherence to regulatory, privacy, and confidentiality requirements.

• *This role involves hands-on execution rather than being solely advisory.*

⛳️ Requirements

• Over 5 years of experience in social media strategy, including 2–3+ years focused on prescription pharmaceuticals, biologics, or regulated healthcare brands (either agency or in-house).

• Practical experience in launching or managing prescription brand social media channels on platforms such as Meta, LinkedIn, Instagram, YouTube, or similar.

• Proficient understanding of FDA/OPDP promotional regulations, fair balance, MLR review processes, AE/PQC escalation, and differentiation between patient and HCP audiences — you are already applying this knowledge, not learning it on the job.

• Ability to collaborate effectively across account management, strategy, creative, media, analytics, regulatory, legal, medical, and client teams.

• Excellent writing, documentation, and presentation skills for client interactions.

• **Bonus Points If You Have**

• Established support or escalation connections with Meta, LinkedIn, or other platform teams.

• Created social playbooks, launch checklists, or MLR-ready content systems previously.

• Assisted both patient and HCP communities with platform-specific insights.

• Utilized AI tools for social listening, tagging, analytics summaries, or workflow automation.

🏝️ Benefits

• As this position is freelance, there are no benefits provided.