Freelance Content Marketing Specialist – Travel & Lifestyle

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Revamp HHWT's existing content library by updating articles for SEO, AI search, accuracy, and contemporary relevance.

• Conduct research and create new branded and editorial content within the lifestyle and travel sectors.

• Implement SEO and AI-search strategies in all published work to ensure visibility beyond just writing.

• Utilize modern content tools to enhance efficiency while maintaining the brand's voice.

• Develop platform-specific social content for Facebook, Instagram, and TikTok that effectively drives organic traffic back to the website.

• Contribute to the growth of our social channels through consistent and thoughtful posting, focusing on quality over quantity.

⛳️ Requirements

• Availability to commit at least 4 hours per day, Monday to Friday, during Singapore/Malaysia working hours.

• A minimum of 3 years of experience in content marketing, particularly in article and editorial writing.

• Background in travel or lifestyle content creation.

• Proven track record of growing social media accounts (Facebook, Instagram, TikTok).

• Proficient understanding of SEO and AI-search (AISEO) principles, including keyword strategy, search intent, structured content, and how content appears in AI summaries.

• Basic proficiency in analytics tools (Google Analytics, Meta Business Suite, TikTok analytics) to evaluate performance and make necessary adjustments.

• Direct experience collaborating with clients.

• Excellent English writing skills.

• Regional awareness - understanding that Singapore, Malaysia, and Indonesia represent distinct audiences.

🏝️ Benefits

• Work in a dynamic and supportive environment.

• Opportunities for professional development and growth.

• Engage with a passionate team dedicated to quality content creation.