Field Marketing Manager

This is a fully remote position, open to applicants in North America.

📋 Description

• Demand Generation: Create and oversee efficient demand generation systems that guarantee a consistent flow of interest from our Ideal Customer Profile (ICP).

• Strategize and implement multi-channel campaigns, including events such as webinars and conferences, to ensure prominent visibility within targeted regions and topics.

• Scoring Optimization: Take ownership of defining and delivering Sales Qualified Leads (SQLs).

• Develop and sustain a well-organized lead scoring system within HubSpot and Salesforce, ensuring that contacts are directed to the appropriate campaigns and sales representatives at the most opportune times.

• Continuously enhance lead criteria based on feedback from sales and conversion analytics.

• Automated Nurture: Convert our current database into a revenue-generating engine.

• Design, develop, and refine automated, highly segmented nurture sequences that deliver ongoing value.

• Ensure we remain top-of-mind for prospects who are not yet in a buying cycle, positioning our company as the first choice when the opportunity arises.

• Expansion & LTV Maximization: Collaborate with Customer Success and Sales to pinpoint expansion opportunities within our existing partner network.

• Implement targeted communications and customer-marketing initiatives that drive upsells, renewals, and enhanced Lifetime Value (LTV).

• Tech Stack: Utilize HubSpot, Salesforce, and Gong to carry out and evaluate outreach efforts.

• Use Gong to assess prospect sentiment and market objections, leveraging these insights to adjust messaging in real-time.

• Ensure that all data is accurately maintained to provide a unified source of truth for the revenue team.

• Data-Driven Iteration: Regularly assess outreach data and funnel metrics to identify inefficiencies. You will be required to propose and implement course corrections based on data analysis, transitioning from hypothesis to execution swiftly.

⛳️ Requirements

• 4+ years of experience in Sales Development (SDR/BDR) or Demand Generation, particularly within a B2B SaaS context.

• Exceptional Copywriting: A demonstrated ability to craft conversion-focused copy that is both human and professional, aligned with a specific brand voice.

• Technical Proficiency: Experience in building workflows and managing data within HubSpot and Salesforce.

• Problem-Solving and Collaborative Mindset: A self-starter who proactively addresses challenges; you have a history of identifying funnel gaps, collaborating effectively, and taking ownership to implement solutions.

• Data Literacy: Comfortable utilizing data to narrate a story and inform decisions; familiarity with Gong (or similar conversation intelligence tools) is highly preferred.

• AI Fluency: Proven ability to leverage AI tools to enhance research, content ideation, and initial copy drafting.

• Education: A bachelor's degree or equivalent professional experience.

• Market Awareness: Insight into the higher education sector, including institutional priorities, purchasing cycles, and decision-maker personas.

🏝️ Benefits

• 100% remote company

• 5 Medical plans - all PPO options

• 1 Medical plan option fully covered by the employer (employee-only tier)

• 5 Dental/Vision plans

• HSA, FSA, and Dependent FSA options available

• Talkspace mental health therapy provided at no cost to the employee

• Annual travel benefits for accessing out-of-state care from specialists for reproductive and gender-affirming services

• One Medical membership provided at no cost to the employee

• Flexible PTO with a minimum requirement for employees

• 12 Company holidays

• Company-wide 'winter break' between Christmas and New Year each year

• 401k benefits with Company Match

• Stipend for WFH office setup

• Flexible work schedule, with the ability to work remotely while traveling