Email Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop and implement email marketing and SMS strategies for PDM clients.

• Oversee the daily operations of the email marketing channel, including the marketing calendar, strategic planning, content creation, email campaign development and deployment, as well as A/B testing, measurement, and reporting.

• Design and manage automated email marketing programs for clients, ensuring comprehensive tracking and accurate measurement.

• Collaborate with the creative team to ensure adherence to brand guidelines in all email communications.

• Provide monthly reports and recommendations to clients regarding the performance of lifecycle programs.

• Utilize data-driven insights to continually test, measure, and enhance the email marketing program.

• Work collaboratively across various internal digital channels.

• Implement AI technologies to improve and optimize business processes.

• Leverage Power Digital's Nova ecosystem as it pertains to your department.

⛳️ Requirements

• 2-5 years of experience in email marketing strategy, production, and comprehensive campaign management.

• Proficient analytical and strategic copywriting abilities, with an understanding of A/B testing methodologies and the capacity to interpret data and act on findings.

• Practical experience with email platforms such as Klaviyo, Hubspot, Braze, or similar systems.

• Experience with SMS marketing is preferred.

• In-depth knowledge of email best practices, including audience segmentation, deliverability, and effective copy and design techniques.

• Familiarity with HTML/CSS for email coding.

• Excellent communication, relationship-building, and presentation skills, along with the ability to handle challenging conversations effectively.

🏝️ Benefits

• None specified