Email Strategist

This is a fully remote position, open to applicants in Ecuador.

📋 Description

• Establish and lead the email marketing and SMS strategy for PDM clients.

• Oversee the daily functions of the email marketing channel, including the marketing calendar, strategy and content, creation and deployment of email campaigns, as well as A/B testing, evaluation, and reporting.

• Develop and manage automated email marketing programs for our clients, ensuring comprehensive tracking and accurate measurement.

• Collaborate with the creative team to ensure adherence to brand guidelines in all email communications.

• Provide monthly reports and recommendations to clients regarding the performance of lifecycle programs.

• Utilize data to consistently test, measure, and refine the email marketing program.

• Partner and collaborate across various internal digital channels.

• Implement AI technologies to enhance and streamline business processes.

• Utilize and leverage Power Digital's Nova ecosystem as it pertains to your department.

⛳️ Requirements

• 2-5 years of experience in email marketing strategy, production, and comprehensive campaign management.

• Strong analytical and strategic copywriting abilities, with a solid understanding of A/B testing methodologies and the capacity to derive actionable insights from data.

• Practical experience with email platforms such as Klaviyo, Hubspot, Braze, or comparable tools.

• SMS experience is preferred.

• Proficient in email best practices, including audience segmentation, deliverability, and effective copy and design strategies.

• Basic knowledge of HTML/CSS for email coding.

• Excellent communication, relationship-building, and presentation skills, with the ability to handle challenging conversations effectively.

🏝️ Benefits

• Health insurance

• Professional development opportunities