Email Strategist

This is a fully remote position, open to applicants in Costa Rica.

📋 Description

• Establish and implement email marketing and SMS strategies for PDM clients.

• Oversee daily functions of the email marketing channel, including the marketing calendar, strategy and content, email campaign creation and deployment, as well as A/B testing, measurement, and reporting.

• Develop and manage automated email marketing initiatives for our clients, ensuring comprehensive tracking and accurate measurement.

• Collaborate with the creative team to guarantee adherence to brand guidelines in email communications.

• Provide monthly reports and recommendations on the performance of lifecycle programs to clients.

• Utilize data to continuously test, assess, and enhance the email marketing program.

• Work collaboratively across various internal digital channels.

• Leverage AI technologies to improve and streamline business processes.

• Utilize Power Digital's Nova ecosystem relevant to your department.

⛳️ Requirements

• 2-5 years of experience in email marketing strategy, production, and comprehensive campaign management.

• Excellent analytical and strategic copywriting abilities, familiarity with A/B testing methodologies, and the capability to interpret data and make informed decisions.

• Practical experience with email platforms such as Klaviyo, Hubspot, Braze, or similar tools.

• SMS experience is preferred.

• In-depth understanding of email best practices, including segmentation, deliverability, copywriting, and design techniques.

• Basic knowledge of HTML/CSS for email coding.

• Strong communication skills, ability to build rapport, deliver presentations effectively, and navigate challenging discussions.

🏝️ Benefits

• Professional communication skills, enabling clear and concise presentations and effective problem-solving.

• Integration of Power Digital’s processes, product innovations, and tools.