Email Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Define and lead the email marketing and SMS strategy for PDM clients.

• Oversee the daily operations of the email marketing channel, including the marketing calendar, strategy, content creation, campaign building and deployment, A/B testing, measurement, and reporting.

• Create and manage automated email marketing programs for clients, ensuring comprehensive tracking and accurate measurement.

• Collaborate with the creative team to ensure adherence to brand guidelines in email communications.

• Provide monthly reports and recommendations regarding the performance of lifecycle programs to clients.

• Utilize data to continuously test, evaluate, and enhance the email marketing program.

• Work in partnership with various internal digital channels to foster collaboration.

• Implement AI technologies to improve and streamline business processes.

• Utilize and leverage Power Digital's Nova ecosystem in alignment with departmental activities.

⛳️ Requirements

• 2-5 years of experience in email marketing strategy, production, and comprehensive campaign management.

• Strong analytical capabilities and strategic copywriting skills, with an understanding of A/B testing methodologies and the ability to derive insights from data and act on them.

• Practical experience with email marketing platforms such as Klaviyo, Hubspot, Braze, or comparable systems.

• SMS marketing experience is preferred.

• Proficiency in email best practices, including segmentation, deliverability, copywriting, and design techniques.

• Basic knowledge of HTML/CSS for email coding purposes.

• Excellent communication, relationship-building, and presentation skills, with the ability to handle challenging conversations effectively.

🏝️ Benefits

• A diverse array of backgrounds and experiences.

• Opportunities for professional development.